In the latest rendition of Where Do You Keep Your GRAMMY?, hip-hop, R&B hitmaker Mustard takes us into his home office to show us where he keeps what he calls "the highest award in music."

The three-time GRAMMY-nominated producer and songwriter won his GRAMMY at the 61st GRAMMY Awards last year for co-writing Ella Mai’s "Boo’d Up." Mustard began his career as a DJ, but also would make beats with Ty Dolla $ign.

He's worked on Tinashe's "2 On" and Tyga's "Rack City," among other tracks, but Mai's song was the first time he experimented with R&B. The producer says he's grown a lot professionally over the last years.

"Now is the time when I'm actually evolving and people are seeing me grow and doing other types of music," he tells the Recording Academy. 

Mustard's GRAMMY win was definitely validating and "meant everything because all of my music to this day and to this point had never gotten even nominated."

Behind The Board: DJ Khaled Reflects On His Early Days, Working With Music's Biggest Artists & More

Editor's note: This article was updated to include the latest information about Kendrick Lamar's 2024 album release 'GNX,' and up-to-date GRAMMY wins and nominations with additional reporting by Nina Frazier.

When the world crowns you the king of a genre as competitive as rap, your presence — and lack thereof — is palpable. After a five-year hiatus, Kendrick Lamar declaratively stomped back on stage with his fifth studio album, Mr. Morale & The Big Steppers, to explain why the crown no longer fits him.

Two years later, Lamar circles back to celebrate the west on 2024's GNX, a 12-track release that revels in the root of his love for hip-hop and California culture, from the lowriders to the rappers that laid claim to the golden state.

“My baby boo, you either heal n—s or you kill n—s/ Both is true, it take some tough skin just to deal with you” Lamar raps on "gloria" featuring SZA, a track that opines on his relationship with the genre.

The Compton-born rapper (who was born Kendrick Lamar Duckworth) wasn't always championed as King Kendrick. In hip-hop, artists have to earn that moniker, and Lamar's enthroning occurred in 2013 when he delivered a now-infamous verse on Big Sean's "Control."

"I'm Makaveli's offspring, I'm the King of New York, King of the Coast; one hand I juggle 'em both," Lamar raps before name-dropping some of the top rappers of the time, from Drake to J.Cole.

Whether you've been a fan of Lamar since before his crown-snatching verse or you find yourself in need of a crash course on the 37-year-old rapper's illustrious career, GRAMMY.com answers nine questions that will paint the picture of Lamar's more than decade-long reign.

Who Discovered Kendrick Lamar?

Due to the breakthrough success of his Aftermath Entertainment debut (good kid, m.A.A.d city), most people attribute Kendrick Lamar's discovery to fellow Compton legend Dr. Dre. But seven years before Dre's label came calling, Anthony "Top Dawg" Tiffith saw potential in a 16-year-old rapper by the name of K.Dot.

Lamar's first mixtape in 2004 was enough for Tiffith's Top Dawg Entertainment (TDE) to offer the aspiring rapper a deal with the label in 2005. However, Lamar would later learn that Tiffith's impact on his life dates back to multiple encounters between his father and the TDE founder, which Lamar raps about in his 2017 track "DUCKWORTH."

How Many Albums Has Kendrick Lamar Released?

Kendrick Lamar has released six studio albums: Section.80 (2011), Good Kid, M.A.A.D. City (2012), To Pimp a Butterfly (2015) DAMN. (2017),Mr. Morale & the Big Steppers (2022), and GNX (2024). Good Kid, M.A.A.D. City, To Pimp a Butterfly and DAMN. received both Rap Album Of The Year and Album Of The Year GRAMMY nominations. 

What Is Kendrick Lamar's Most Popular Song?

Across the board, it's "HUMBLE." The 2017 track is Lamar's only solo No. 1 on the Billboard Hot 100 (he also reached No. 1 status with Taylor Swift on their remix of her 1989 hit "Bad Blood"), and as of press time, "HUMBLE." is also his most-streamed song on Spotify and YouTube.

How Many GRAMMYs Has Kendrick Lamar Won?

As of November 2024, Kendrick Lamar has won 17 GRAMMYs and has received 57 GRAMMY nominations overall, solidifying his place as one of the most nominated artists in GRAMMY history and the second-most nominated rapper of all time, behind Jay-Z. Five of Lamar's 17 GRAMMY wins are tied to DAMN., which also earned Lamar the status of becoming the first rapper ever to win a Pulitzer Prize.

His most recent wins include three awards at the 2023 GRAMMYs, which included two for his album Mr. Morale & The Big Steppers, and Best Rap Performance for "The Hillbillies" with Baby Keem. 

Does Kendrick Lamar Have Any Famous Relatives?

He has two: Rapper Baby Keem and former Los Angeles Lakers star Nick Young are both cousins of his.

Lamar appeared on three tracks — "family ties," "range brothers" and "vent" — from Keem's debut album, The Melodic Blue. Keem then returned the favor for Mr. Morale & The Big Steppers, featuring on "Savior (Interlude)" and "Savior" as well as receiving production and writing credits on "N95" and "Die Hard."

Read More: Meet The First-Time GRAMMY Nominee: Baby Keem On Inspiring Rap's Next Generation, Why "Producer Artists" Are The Best & The Likelihood Of A Kendrick Lamar Collab Album

Why Did Kendrick Lamar Wear A Crown Of Thorns?

Lamar can be seen sporting a crown of thorns on the Mr. Morale & The Big Steppers album cover. He has sported the look for multiple performances since the project's release.

Dave Free described the striking headgear as, "a godly representation of hood philosophies told from a digestible youthful lens."

Holy symbolism and the blurred line between kings and gods are themes Lamar revisits often on Mr. Morale & The Big Steppers. He uses lines like "Kendrick made you think about it, but he is not your savior" and songs like "Mirror" to reject the unforeseen, God-like expectations that came with his King of Hip-Hop status.

According to Vogue, the Tiffany & Co. designed crown features 8,000 cobblestone micro pave diamonds and took over 1,300 hours of work by four craftsmen to construct.

Why Did Kendrick Lamar Leave TDE?

After five albums, four mixtapes, one compilation project, an EP, and a GRAMMY-nominated Black Panther: The Album, Kendrick Lamar and Top Dawg Entertainment (TDE) confirmed that Mr. Morale & The Big Steppers was the Compton rapper's last project under the iconic West Coast label. 

According to Lamar, his departure was about growth as opposed to any internal troubles. "May the Most High continue to use Top Dawg as a vessel for candid creators. As I continue to pursue my life's calling," Lamar wrote on his website in August 2021. "There's beauty in completion."

TDE president Punch expressed a similar sentiment in an interview with Mic. "We watched him grow from a teenager up into an established grown man, a businessman, and one of the greatest artists of all time," he said. "So it's time to move on and try new things and venture out."

Before Lamar's official exit from TDE, he launched a new venture called pgLang — a multi-disciplinary service company for creators, co-founded with longtime collaborator Dave Free — in 2020. The young company has already collaborated with Cash App, Converse and Louis Vuitton.

Has Kendrick Lamar Ever Performed at The Super Bowl?

Yes, Kendrick Lamar performed in the halftime show for Super Bowl LVI in Los Angeles in 2022, alongside fellow rap legends Dr. Dre, Snoop Dogg and Eminem, as well as R&B icon Mary J. Blige. Anderson .Paak and 50 Cent also made special appearances during the star-studded performance. As if performing at the Super Bowl in your home city wasn't enough, the Compton rapper also got to watch his home team, the Los Angeles Rams, hoist the Lombardi trophy at the end of the night.

Three years after his first Super Bowl halftime performance, Lamar will return to headline the Super Bowl LIX halftime show on Feb. 9, 2025 — just one week after the 2025 GRAMMYs — at the Caesars Superdome in New Orleans. 

Is Kendrick Lamar On Tour?

Yes. Kendrick Lamar is currently scheduled to hit the road with SZA on the Grand National Tour beginning in May 2025. Lamar concluded The Big Steppers Tour in 2022, where he was joined by pgLang artists Baby Keem and Tanna Leone. The tour included a four-show homecoming at L.A.'s Crypto.com Arena in September 2022, followed by performances in Europe,Australia, and New Zealand through late 2022. 

Currently, there are no upcoming tour dates scheduled, but fans should check back for updates following the release of GNX.

Few individuals get the opportunity to truly define the sound of a moment the way that producers do. The recent passing of Quincy Jones acts as a reminder: Even though they may not always be onstage or have their name in flashing lights on the marquee, producers’ ability to imprint their unique vision and style across genres, styles, and voices and build a map of what the year sounds like. 

This year's nominees for Producer of the Year, Non-Classical have undoubtedly reached that achievement, delivering beauty and joy across the musical spectrum. There are some names that should be very familiar to GRAMMY viewers. Dernst "D’Mile" Emile II returns to the category for the third year in a row, hoping to build from his Best R&B Album win at the 66th GRAMMY Awards for his work on Victoria Monet's JAGUAR II. Nominated for the second year in a row, Daniel Nigro hopes to take home the golden gramophone for shaping glorious pop indulgence. 

Fans of rap have long known the work of Mustard, but now it would seem that so would anyone who’s walked past a radio. Ian Fitchuk’s resume stretches from country gold to woozy pop delight, and Alissia put a stamp on a lush, disco-tinged brand of R&B. 

Check out the nominees below and read the full 2025 GRAMMYs nominations list ahead of Music's Biggest Night on Sunday, Feb. 2, 2025.  

Alissia

After obsessing over Motown, Parliament Funkadelic, Prince and James Brown as a young person, Alissia took up the bass and started to commit herself fully to a life in music. "I was a big funk-head, ‘70s funk," she told Sweetwater. "I was kind of like a sponge…I was a big nerd and wanted to learn how to arrange for a big band and orchestra." 

Translating that love into actual work with none other than Bootsy Collins, then, must have elevated Alissia into some level of funk heaven. Since then, Alissia has continued to evolve her grooves and style, working with artists ranging from Anderson .Paak and Bruno Mars, to Nile Rodgers and Mary J. Blige. In 2024, that interstellar journey culminated in an impressive swathe of releases in soul, R&B, and funk.

Take, for example, the sublime "Is It Worth It", a slippery groove that elevates Rae Khalil’s smoke-laced voice to obscene extremes. Or "Love Takeover" from R&B duo Lion Babe, a track that could single-handedly transport an entire dancefloor back to the heights of the disco era while retaining a modernist bass flow. 

The Swiss-born, New York-based producer’s soulful niche has also found a match in a pair of Chicago artists. Alissia produced the opening track to Jamila Woods’ Water Made Us, and "Bugs" gives a nostalgic and sensuous tone to the poet/vocalist’s lilting voice. Alissia’s hard-thumping rhythms also lift up BJ the Chicago Kid, giving a new energy to his regal voice. 

Whether DJing, playing bass, or working behind the board, Alissia finds a lithe, effortless cool that’s downright infectious. "To me, what makes a great record is when you did it from your heart. You really felt it, it wasn't forced or anything, it was genuine, you made it with love," she told GRAMMY.com. "Music is feelings. There's no competition. eVerybody has something different to bring to the table."

Watch: Behind The Board: Alissia On Working With Bootsy Collins, Learning From Anderson .Paak & What Makes A Great Record

Dernst "D’Mile" Emile II

With Jack Antonoff out of the running after three wins in a row in this category, Dernst Emile II, a.k.a. R&B/hip-hop producer D’Mile, hopes that he can take his turn at the top. And thanks to some incredible work with a coterie of smooth eccentrics, this could well be his time.

Over the past few years, D’mile has helped usher a lux, live brand of vintage R&B to the fore, resulting in his becoming the first person to net back-to-back Song Of The Year awards for H.E.R.'s "I Can't Breathe" and Silk Sonic's "Leave the Door Open," not to mention recognition for his work with the likes of Victoria Monet and Mary J. Blige.

D’mile’s soulful penchant for fusion brought the best out of a wide variety of artists. From bringing a reeling jig to Koe Wetzel’s "Bar Song" to putting a sepia glow on Lady Gaga and Bruno Mars’ duet "Die With a Smile," this year found D’mile pushing his already expansive boundaries. At the same time, he knew exactly how to pull the best out of styles that hit closer to home, like the Prince-adjacent funk of Usher’s "I Love U" and the swanky throwback "That’s You" from Lucky Daye (an artist with whom D’mile has already had success, gaining gold for his work on 2022’s Best Progressive R&B Album, Table for Two. 

There’s something so natural about a D’mile track — and that seems to be by design. "It’s like when you cook, you got to make the right concoction and make sure the love is in it," he told Vibe. "Can you explain what you just did? No. You just threw stuff in the pot."

The Brooklynite has already notched six GRAMMY wins and an Academy Award, and that’s nothing to sneeze at. But on his third run at Producer Of The Year, Non-Classical, D'Mile is surely ready to finally take the award home. And if this pace continues, there’s no reason to doubt that he could go on his own three-year streak. 

Read more: 5 Essential D'Mile Productions: Silk Sonic, Victoria Monét, & Others

Ian Fitchuk

When Kacey Musgraves took home the GRAMMY Award for Best Country Album in 2019 for Golden Hour, she made sure to bring Ian Fitchuk onto the stage and to give him a shoutout. The Chicago-born, Nashville-based musician co-produced the record and played a variety of instruments across its 13 tracks — helping Musgraves unlock the truest expression of her version of country music to date. 

This year, Fitchuk nabbed a nomination for Producer Of The Year, Non-Classical in part for his work on Musgraves’ latest, the dazzling Deeper Well. Speaking of helping shape unique perspectives on country, Fitchuk’s year also featured a spot on the writing and production team for "Amen" on Beyoncé’s Cowboy Carter. "I had the crazy idea of, ‘What if we got Beyoncé on a song [with Kacey Musgraves]?" he recalled in an interview with Vulture. While that track may never be finished, the process led to Fitchuk getting a call when Queen B was prepping her country record.

Another high-profile hit in Fitchuk's catalog comes via co-write on the ecstatic "Silk Chiffon," the queer anthem from MUNA featuring Phoebe Bridgers, as well as producing the multimillion-streamed "Until I Found You" by Stephen Sanchez. This year’s Pr nomination is powered in part by Fitchuk’s role as producer for the album that spawned that latter hit, a debut that radiates vintage AM glow. Fitchuk's big year also featured work with the likes of Maggie Rogers, Still Woozy, and Role Model, not to mention working with Musgraves and Leon Bridges on their contributions to an album of music inspired by the film Bob Marley: One Love.

That diverse list of artists belies Fitchuk’s greatest strength: a willingness to experiment with country tropes while respecting the genre’s history. "I think ‘What is country music?’ is an exhausting question," he told Vulture. "I’m down to be making all different kinds of versions of whatever anybody thinks country music is. Because I didn’t grow up with it, by me fucking with it in any way, it’s going to be its own thing."

Watch: Kacey Musgraves Wins Best Country Album For 'Golden Hour' | 2019 GRAMMYs

Mustard

When an artist decides to play one of the tracks that you produced not once, not twice, not three times, heck not even four times, but five times in a row at a prominent concert, you know you’ve done something right. R&B hitmaker Mustard has plenty of absolute smash hits in his catalog, but perhaps nothing in that long line matches Kendrick Lamar’s "Not Like Us" in terms of inescapability and being in the absolute epicenter of not just the rap world but the entire pop culture conversation.

A relatively mellow character when it comes to long-tenured hitmakers, Mustard seems to be reveling in the moment. "I never look for validation from anybody in the music industry. But do I feel accomplished? Yeah," he told XXL. "I feel really good about what this did. And I do feel like it should make people respect who I am."

Mustard’s been at the top of the game for more than a decade, as far back as "Rack City" in 2011, the "Mustard on the beat" tag one of those constants on rap radio and favorites of deep cut fans alike. As a producer, he’s hit the charts with everyone from Big Sean, Rihanna and 2 Chainz, to Fergie, Young Jeezy and Tinashe. But Mustard’s got hits of his own as well, like the Roddy Rich-featuring "High Fashion" and "Ballin'", as well as "Pure Water" with Migos.

This year, his nomination of course comes in part thanks to "Not Like Us," but also to his razor-sharp solo record, Faith of a Mustard Seed. The album features Mustard's trademark beats, but stretches out in its click-snap percussion, well-deep bass, twitchy samples, and lux synths. Album highlight "Parking Lot" deserves extra attention, Travis Scott’s rippling AutoTune floating over the top of a glittering hi-hat and particularly rubbery bass line. 

"I've been behind the boards and the beats so long that nobody's ever heard my side of things," Mustard recently told REAL 92.3 radio in Los Angeles. "I owe it to my fans to let you guys know where I've been the last five years, what's been going on in my life." And as bigger and bigger things keep happening, one has to assume that the production will just keep getting bigger as well.

Watch: Where Do You Keep Your GRAMMY? | Mustard

Daniel Nigro

Some of the fans in their native Long Island, New York may have looked at Tall As Lions and seen GRAMMYs in their future. And while their work never reached that height, those fans wouldn’t be wrong, as frontman Daniel Nigro has racked up eight nominations, including a win for Best Pop Vocal Album for his work on Olivia Rodrigo's Sour.

In 2023, Guts proved a worthy successor to that record — and tracks from the deluxe Spilled edition helped power Nigro to his second straight nomination for Producer Of The Year, Non-Classical. The teen pop star is a powerhouse in her own right, but Nigro’s production has helped Rodrigo evolve and find new ways to share her emotionally salient, raw lyrics. 

"To me, there's so much nuance in between what makes a song good — like if it's one little part that makes it special and nurturing that to make it bigger," Nigro told GRAMMY.com earlier this year. "I think that's what I bring to the table; helping these artists see their vision and seeing if we as a group find something special in a song."

Though of course one of the biggest stories of the year is Chappell Roan, the esoteric dark pop genius behind The Rise and Fall of a Midwest Princess — and that record on its own could position Nigro in good standing for a big GRAMMY win. Much akin to Rodrigo’s gold-gathering albums, that record thrives on open-hearted lyrics and massive hooks, with Nigro aiding the live energy.

While for some, the "Pink Pony Club" auteur came out of nowhere, Nigro has been a long-time Roan supporter and collaborator, the two having worked together for more than half a decade. In fact, when Roan was dropped from Atlantic Records, Nigro decided he'd sign her to his own label so that her creative vision could come fully to fruition. "[I feel a] deep sense of fulfillment," he told Fast Company. "I wanted nothing more than for people to listen to Chappell. I’ve been shouting it from a mountain for years — ‘Please listen to this, I promise!’"

Read more: The Genius Of Dan Nigro: The Producer Of The Year Nominee On Olivia Rodrigo's 'GUTS' & Why His Success "Doesn't Feel Real"

July has graced us with a diverse array of new music from all genres, lighting up dance floors and speakers everywhere.

The last weekend of the month brings exciting new collaborations, including another iconic track from Calvin Harris and Ellie Goulding, as well as a fierce team-up from Paris Hilton and Meghan Trainor. Halsey and Muni Long offered a taste of their forthcoming projects, while Jordan Davis and Miranda Lambert each delivered fun new country tunes. 

In addition to fresh collabs and singles, there's a treasure trove of new albums to uncover. Highlights include Ice Spice's Y2K!, Rakim's G.O.D., Sam Tompkins' hi, my name is insecure, Wild Rivers' Never Better, Tigirlily Gold's Blonde, and kenzie's biting my tongue.

As you check out all the new music that dropped today, be sure you don't miss these 10 tracks and albums.

Although fans anticipated Machine Gun Kelly's next release to mark his return to hip-hop, no one seems to be complaining about "KellyRoll." Embracing the trend of venturing into the country genre, mgk teams up with fellow GRAMMY-nominated artist Jelly Roll on their newest track, "Lonely Road."

The genre-blending track interpolates John Denver's classic "Take Me Home, Country Roads." However, unlike Denver's sentimental ode to the simplicity of rural life, mgk and Jelly Roll reinterpret the track through the lens of romantic relationships that have come to a, well, lonely end.

As mgk revealed in an Instagram post, "Lonely Road" was a labor of love for both him and Jelly Roll. "We worked on 'Lonely Road' for 2 years, 8 different studios, 4 different countries, changed the key 4 times," he wrote. "We finally got it right."

In another interpolation special, Halsey samples not one but two classics in their latest single, "Lucky." The song's production features elements of Monica's 1999 hit "Angel of Mine," while the chorus flips Britney Spears' fan-favorite "Lucky" into a first-person narrative.

While Halsey has always been a transparent star, their next project is seemingly going to be even more honest than their previous releases. After first revealing their journey with lupus with the super-personal "The End" in June, "Lucky" further details their struggles: "And I told everybody I was fine for a whole damn year/ And that's the biggest lie of my career."

Though they haven't revealed a release date for their next project, Halsey referred to her next era as a "monumental moment in my life" in an Instagram post about the "Lucky" music video — hinting that it may just be their most powerful project yet.

Read More: Everything We Know About Halsey's New Album

Ahead of Paris Hilton's forthcoming album, Infinite Icon — her first in nearly 20 years — the multihyphenate unveiled another female-powered collaboration, this time with Meghan Trainor. Co-produced by Sia, "Chasin'" is a lively pop anthem about discovering self-worth in romantic relationships and finding the strength to walk away from toxicity.

"She is the sister I always needed and when she calls me sis, I die of happiness inside," Trainor told Rolling Stone about her relationship with Hilton. Coincidentally, Trainor first wrote the track with her brother, Ryan, but the pop star was waiting for the right collaborator to hop on the track — and Hilton was just that.

"We made something truly iconic together," Trainor added. "It was a bucket list dream come true for me."

A highly awaited return to music after eight years, Australian electro-pop duo Empire Of The Sun are back with their fourth studio album, Ask That God.

"This body of work represents the greatest shift in consciousness our world has ever seen and that's reflected in the music," says member Lord Littlemore in a press statement.

Like their previous work that transports listeners to a different universe, this album continues that tradition with trancey tracks like lead single "Changes" and the thumping title track. Ask That God offers a chance to reflect on the blend of reality and imagination, while also evoking the radiant energy of their past songs.

Dance music's collaborative powerhouse, Calvin Harris and Ellie Goulding, are back with another summer hit. Their latest track, "Free," marks the fourth collaboration between the duo — and like their past trilogy of hits, the two have another banger on their hands.

The track debuted earlier this month at Harris' show in Ibiza, where Goulding made a surprise appearance to perform "Free" live. With Harris delivering an infectious uptempo house beat and Goulding's silky vocals elevating the track, "Free" proves that the pair still have plenty of musical chemistry left.

Post Malone's transition into country music has been anything but slow; in fact, the artist went full-throttle into the genre. The  New York-born, Texas-raised star embraced his new country era with collaborations alongside some of the genre's biggest superstars, like Morgan Wallen and Blake Shelton. Continuing this momentum as he gets closer to releasing F-1 Trillion, Post Malone teams up with Luke Combs for the new track "Guy For That."

The catchy collaboration tells the story of a relationship that has faded, where the protagonist knows someone who can fix almost anything, except for a broken heart. It's an upbeat breakup song that, like Post's previous F-1 Trillion releases, can get any party going — especially one in Nashville, as Malone and Combs did in the track's music video.

Just one month after Surfaces released their latest album, good morning, the duo's Forrest Frank unveiled his own project, CHILD OF GOD — his debut full-length Christian album. Among several features on the LP, one of the standouts is with GRAMMY-winning artist Tori Kelly on the track "Miracle Worker."

Over a plucky electric guitar and lo-fi beats, Frank and Kelly trade verses before joining for the second chorus. Their impassioned vocals elevate the song's hopeful prayer, "Miracle Worker make me new."

Their collaboration arrives just before both artists hit the road for their respective tours. Frank kicks his U.S. trek off in Charlotte, North Carolina on July 31, and Kelly starts her world tour in Taipei, Taiwan on Aug. 17.

Since their debut in 2022 with "Tippy Toes," Japanese girl group XG has been making waves and showing no signs of slowing down. With their first mini album released in 2023 and now their latest single, "SOMETHING AIN'T RIGHT," the group continues to rise with their distinctive visuals and infectious hits.

The track features a nostalgic rhythm reminiscent of early 90s R&B, showcasing the unique personalities of each member. As an uptempo dance track, it's designed to resonate with listeners from all across the globe.

"SOMETHING AIN'T RIGHT" also serves as the lead single for XG's upcoming second mini album, set to release later this year.

For nearly 15 years, Mustard has been a go-to producer for some of rap's biggest names, from Gucci Mane to Travis Scott. On the heels of earning his first Billboard Hot 100 chart-topper as a producer with Kendrick Lamar's "Not Like Us," he's back with his own collaboration-filled project.

Faith of a Mustard Seed features a robust 14-song track list with contributions from Vince Staples, Lil Yachty, Charlie Wilson, and more. The LP marks Mustard's fourth studio album, and first since 2019's Perfect Ten.

In an interview with Billboard, Mustard shared that the album's title is an ode to late rapper Nipsey Hussle, who suggested the title during one of their final conversations before his untimely death in 2019. And once "Not Like Us" hit No. 1, Mustard knew it was time to release the long-in-the-making album.

GRAMMY winners Kendrick Lamar and Mustard have long repped their California roots. Earlier this summer, their powerhouse anthem "Not Like Us"  brought West Coast rap back to its roots and shone a global spotlight on the scene. 

Lamar and Mustard are at the forefront of a renaissance in West Coast rap. Their shared roots in Southern California cities — Mustard from Los Angeles and Kendrick from Compton — adds authenticity and resonance to their partnership. Their undeniable chemistry was on display in the video for "Not Like Us," which received a million views less than an hour after its release.

Mustard's signature beats and Lamar's profound lyricism has resurfaced the sound and culture that makes West Coast rap so unique and paved the way for a new generation of artists. All signs suggest that another impactful collaboration may appear on Mustard's upcoming album, Faith of A Mustard Seed.

Learn more: A Guide To Southern California Hip-Hop: Definitive Releases, Artists & Subgenres From L.A. & Beyond

Kendrick Lamar headlined the electrifying Pop Out concert on Juneteenth, which also featured sets from Mustard and DJ Hed. The event saw a handful of L.A. rappers, opening for Lamar in a showcase of  the vibrant talent that defines the region's rap scene.

The West Coast is a vast reservoir of talent, stretching from the Bay Area to Seattle. At the heart of this creative expanse is Los Angeles, which brings fresh perspectives, innovative styles, and renewed energy to hip-hop, ensuring the genre thrives. With the stage set for these newcomers to shine, it's the perfect time to take a closer look at some of the rising talents poised to impact the rap scene. While this list only scratches the surface, it offers a glimpse into the diverse and exciting talent from SoCal, the epicenter of the West.

Arising from Los Angeles, Blxst initially played the background as a producer but soon demonstrated his ability to excel across all facets of music creation. Blxst's breakout moment came with his platinum-certified single "Chosen," which solidified his place in the music industry. His collaboration on Kendrick Lamar's "Die Hard" from Mr. Morale And The Big Steppers further showcased his skill for crafting hooks that elevate tracks, resulting in two GRAMMY nominations.

As he prepares to release his debut album, I'll Always Come Find You on July 19, Blxst stands at a pivotal point in his career. With a great resume already to his name, his forthcoming album promises to showcase his undeniable talent and leave a lasting impact on the West Coast music scene.

Bino Rideaux is a South Central native and frequent collaborator with the GRAMMY-winning rapper Nipsey Hussle. He is the only artist to have a joint project with Hussle, No Pressure, released before the prolific rapper's untimely death. Rideaux has hinted at having a treasure of unreleased music with Hussle, saved for the perfect moment and album.

Rideaux  is known for creating tracks that get the city outside and dancing. He has made three beloved projects with Blxst, titled Sixtape, Sixtape 2, and Sixtape 3 resulting in sold-out shows and a special place in West Coast Rap fans' hearts. Endorsed by industry heavyweights like Young Thug, Rideaux continues to carve his path at his own pace. His journey is nothing short of a marathon, echoing the enduring legacy of his mentor.

Read more: Nipsey Hussle's Entrepreneurial Legacy: How The Rapper Supported His Community & Inspired Rap's Next Generation

Kalan.FrFr, whose name stands for "For Real For Real," is an artist whose music is as genuine as his name suggests. Growing up in Compton and Carson, Kalan.FrFr has always stayed true to his roots, and exudes the unyielding confidence essential to making it in the City of Angels.

His breakthrough mixtape, TwoFr, showcased his ability to shine without major features, delivering verses with catchy hooks and melodic rap. He's shown he's not confined to one sound, delivering vulnerable tracks like "Going Through Things'' and "Never Lose You." His EP Make the West Great Again, Kalan.FrFr both proves his loyalty to his origins and highlights his versatility. Kalan.FrFr's signature punch-in, no-writing-lyrics-down style keeps his fans on their toes, ensuring that whatever comes next is unpredictable but authentic.

Jayson Cash, a rapper hailing from Carson — the same city as TDE artist Ab-Soul — stays true to West Coast rap, from his lyrics to his beat selection. Listening to Jayson Cash's music is like diving into a vivid life narrative. His prowess as a lyricist and storyteller shines through in every verse. He gives his fans an insight into his journey, making it a relatable music experience.

Cash made waves with his debut mixtape, Read The Room, and scored a Mustard beat on the song "Top Down." Two years later, their collaboration continues, with Cash writing on Mustard's upcoming album. Though often seen as an underdog, Cash is not to be underestimated, earning cosigns from West Coast legends like Suga Free and Snoop Dogg. His latest project, Alright Bet, includes a notable feature from Dom Kennedy.

310babii has achieved platinum-selling status at just 18 years old, while successfully graduating high school.  Yet 310babii's career began in seventh grade, when he recording songs on his phone showing early signs of motivation and creativity. His 2023 breakout hit "Soak City (Do It)" quickly gained traction on TikTok — and caught the ears of Travis Scott and NFL player CJ Stroud.

As the song grew in popularity, it led to a remix produced by Mustard, who invited the Inglewood native to join him onstage during his set at The Pop Out. 310babii's innovative spirit shines through in his distinctive visuals, exemplified by the captivating video for his song "Back It Up." His recent debut album, Nights and Weekends, released in February, underscores his evolving talent and promise within the music industry.