meta-scriptMeet The First-Time GRAMMY Nominee: Kabaka Pyramid On Embracing His Voice & The Bold Future Of Reggae | GRAMMY.com
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First-Time GRAMMY Nominee Kabaka Pyramid

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interview

Meet The First-Time GRAMMY Nominee: Kabaka Pyramid On Embracing His Voice & The Bold Future Of Reggae

Kingston-born reggae star Kabaka Pyramid is one of a handful of artists bringing positivity back into the genre. His messages of consciousness are more powerful than ever on his third album, 'The Kalling' — and now, he’s a GRAMMY nominee because of it.

GRAMMYs/Jan 11, 2023 - 08:27 pm

Kabaka Pyramid answers to a higher power — and his third album, fittingly titled The Kalling, is a testament to his beliefs.

The Kingston-born rapper, singer and producer is one of a handful of artists bringing positivity back into reggae, often channeling the empowered, political, and spiritual vibes of  roots artists. Kabaka Pyramid is often labeled a "reggae revivalist" for this reason, but The Kalling manages to be both classic and incredibly of the moment. And while his previous albums Victory Rock and Kontraband are testaments of lyrical and genre-blending prowess, Kabaka's latest is a notable ascension.

One of five nominees for Best Reggae Album at the 65th GRAMMY Awards, The Kalling showcases Kabaka's passion for using hip-hop, soul and dancehall to iterate on the sound of conscious reggae. The record also overflows with messages of growth, contemplation of addiction, and gratitude — an antidote to some of the more crude attitudes present in Kabaka's favorite genres.

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"The older I got, the more I felt responsible to represent myself in a certain way," Kabaka tells GRAMMY.com from his home in Miami. “I wanted to inspire, like how artists like Sizzla and Damian Marley inspired me. I wanted to have a similar effect, and I knew I needed to put out positive music to do that.”

Kabaka called upon his community to achieve this vision. The Kalling was produced by the reggae scion also known as Jr Gong, and features the late icon Peter Tosh in addition to Buju Banton, Jesse Royal and fellow 2023 nominee Protoje. Together, they created an album that pulls from contemporary pop, rap and '80s era reggae, with songs that are meditative ("Stand Up"),  club-ready ("Energy" and "Mystik Man"), and fit for a kickback ("Mary Jane").

Ahead of the 2023 GRAMMYs, the first-time nominee spoke to GRAMMY.com about inspiring higher vibrations through music and action.

Was the GRAMMY nomination a milestone you were working towards, or one that caught you by surprise?

I was shouting, screaming, everything; a couple tears of joy. I'm probably the only person on my team and label that it kind of caught by surprise. I just always thought that the GRAMMY was just this huge thing and something that is best if I don't think about it too much, because I feel like that can lead to disappointment.

So I was just more focused on putting in the work and really representing myself with the music, and then let the awards come. But it's definitely a huge achievement for me. I wouldn't have dreamed of it when I was back in high school, but here I am now, so I have to give thanks.

It's cool to reflect on how far you've come — like, man, I'm living out my dreams from high school or dreams you didn't even know you had.

I'm 37 now, so it's been a 20-year journey since I first started to pencil down some lyrics. And most people start super early, whether they're in the church, or in the choir, or whatever it is. Or they come from a musical family, so they watch their parents do it or whatever. But for me, it wasn't that.

I always loved music, particularly hip-hop and dancehall. So I was just inspired by music, but I never thought of it as something I'd actually be doing until around 17, 18. That's when I realized that I have a talent for actually writing lyrics. And from then it was just working on my voice. A lot of self recording at home, home studios over the years, different places.

Tell me a bit about the creation of the album; what was going on in your life at that time?

The recording and writing and stuff was mostly throughout the pandemic. For the first few months, I was in Jamaica; Damien was sending me beats that he was working on from his studio in Miami. And eventually, I flew up and we started just going at it together in studio and from just jam sessions with me, him and his musicians, just coming up with ideas from scratch.

There were some conversations about what we want to do differently from the last album and what kind of song we wanted to go for, what kind of vibe. We wanted some traditional reggae, we wanted some hip-hop vibes in it, wanted to sample some classic reggae records as well as some soulful stuff. "Grateful" was a soul record that was sampled, and of course, "Mystik Man" [featuring] Peter Tosh is originally "Fade Away" by Junior Byles, a classic reggae record too.

Over two years, it just slowly but surely started to shape itself. We did "The Kalling" and Protoje and Jesse came to studio while Stephen [Marley] was recording, and they ended up dropping their verses that night. And I knew from that night that this would end up being the title track for the album. And we just kind of themed the whole album around "The Kalling." Having a higher calling, a higher purpose to the music, tying it into the teachings of Rastafari and what it means to me. It was just a beautiful process.

What do those Rastafari teachings mean to you and how are they presented on this album?

For me, Rastafari is first and foremost about knowing where you come from, seeing yourself as royalty, as kings and queens — especially for Black people who have been through slavery and coming to the West by force. So it's really a reconnection to Africa, but it applies to anybody that wants to reconnect with who they are, where they're from, and their identity.

We practice a vegan diet, ital, and man and woman relationships — being wholesome, the family unit. These are all Rastafari is and is coming from his Imperial Majesty, the emperor of Ethiopia. Ethiopia being the country that was never colonized in Africa, that really maintained their identity. That's really where Rastafari culture and expression stems from.

This record also has a lot of messaging around being aware of yourself and your addictions, and things that you're doing in your daily life that might not be so healthy. Was that something that you've been thinking about for a long time, or was it something that came to you during this production process?

As Rasta, we reason about these things all the time. It's all about looking at how we live, what's our mentality towards life. And a song like "Addiction" just came out of countless reasonings about social media, about our phones, about the radiation and our phones give off. I don't sleep with my phone near me because I wake up with headaches.

I felt like that song was so important because with the pandemic, we're taught to social distance, we're taught to stay inside and we just turned to our phones and our devices. So we're even more technologically oriented now after the pandemic than even before. It’s kind of continuing from a song I did from Kontrabrand called "Everywhere I Go."

The Kalling is much more centered in traditional reggae, though "Energy" is sort of pop and R&B, and the opening track from your last record is a pop tune. Yet you're branded as this revival reggae artist. What are your thoughts on that?

The whole revival thing came about in like 2011, 2012 when my first reggae project came out; Protoje's album was out, Chronixx [had] transitioned from being a producer/songwriter to being a recording artist, and he took Jamaica by storm. We started going to Europe with our bands, and I think that is what really cemented the whole idea of a revival, because …there was kind of a dying down of Jamaicans coming with their bands. And you had [Jamaican artists using] these backing bands that were local in Europe because it was more economical. And then a lot of artists couldn't travel anymore because of what I consider their freedom of speech being questioned and violated. So you had a lot of key artists that couldn't travel.

So because of that, when we came on the scene, it was very refreshing for people to see these young acts in their 20s coming with their bands and sacrificing where we could have made more money if we went with backing bands, or with track shows or whatever. And then not only that though, we were sampling Black Uhuru records and Sly and Robbie bass lines, and drum and bass.

If you check my song "Revival," "Here Comes Trouble" [by] Chronixx, and Protoje's "Kingston Be Wise," all of these tracks kind of brought back an '80s vibe. And then when we translate them on stage with the bands, people felt like it was a revival of the '70s and '80s.

Musically we definitely fuse a lot of the sounds. There's modern elements, there's hip-hop elements, R&B, pop elements to it too, because we're all influenced by that. We're in an era where artists kind of have more creative control with their sound — it's not like you just go to one producer that has one sound. We can call on different producers, we produce ourselves and the stuff that we are influenced by, that's what we try and recreate.

So it's partially a revival of sound but also a revival of style and performance.

Definitely.

Are there any tracks on The Kalling that you're particularly proud of?

"Mystik Man," I’m really proud of that, especially with the whole Peter Tosh family behind the song. We were able to list it officially as featuring Peter Tosh, so I have a song with one of my idols. Overall, his life, what he represents, his mission — him and Sizzla are right up there in terms of who inspire me the most. "Addiction" from a songwriting perspective, I'm really proud of that one.

I'm proud of the fact that I stuck to my roots. When I was early in my career, I couldn't sing to save my life; rapping was easier for me to do. I was working on my reggae, but I wouldn't let anybody hear those songs. So doing a song like "Kontraband pt. 2" where I'm rapping with this Jamaican accent, [or] "Mystik Man," — being able to represent that and still maintain my identity as a Jamaican [and] as a reggae artist, and to get nominated, is a great achievement for me.

I read in Dancehall Magazine that you think that the subject of a lot of Jamaican music is holding artists back. How did you try to combat that notion on The Kalling?

I think my music is naturally more wholesome. It's more readily accessible to older and the young. Maybe it can be a bit too deep for some people, but just generally speaking, I don't put a bunch of slack lyrics or derogatory lyrics to women or violence, gun violence. And that's kind of typical for Jamaican music. But I feel these younger artists are kind of pushing the limits of it. There's a lot of talk about drug use now in songs, and scamming, and all of them kind of things.

I've seen artists that are on the verge of breaking into mainstream do collaborations with other mainstream acts, but then it's just crazy curse words in the song and super derogatory lyrics. I could see somebody at a radio station like, "no, I can't playlist this because it's too difficult." Especially, being an international artist. So it's trying not to shoot ourselves in the foot by having too extreme lyrics.

How did you meet Damien Marley and what did he bring to this project?

I met him at the Bob Marley Museum, I think it was around 2013. He was shooting some videos with Nas for Distant Relatives.

The first time working with him, he sent me a riddim that he wanted to do a juggling [on]. It was originally a Wayne Marshall record, but he wanted to voice some other artists on it and Chronixx, Juliann Marley, others are on it too. I wrote the song "Well Done" on it, and we all loved the song. I was there when the song was being mixed and prepared, and that's when we really bonded, and we started to just hold our vibe, reason about music.

We played football at the field at his house. And it just felt like a brother kind of relationship from early. He's like a mentor to me; I ask him advice and everything musically. And just being with him, I learned so much about sharpening up my songwriting skills and making my lyrics more potent and more absorbable for people. From there, we just grew to the point where we had a discussion about doing two albums at minimum, and we did Kontrabrand.

He produced five of the tracks [on The Kalling], but it was all put together in his studio, [and] he executive produced the project. I wanted to give him the chance of doing a whole entire album. I felt like there was enough versatility with his production style to do it. I think he really did an excellent job. It's almost like it doesn't make sense to not do an album with him anymore.

Is there somebody who gave you props about this record that were really meaningful?

I just got a very long voicemail from Pressure Buss Pipe, who is an artist I'm really inspired by. He was telling me how much I stepped up with this album, and I'm just in the right gear now. It was really a heartfelt voice note. He's somebody that I listen to a lot, and his vocal ability inspires me, and his songwriting. I have five, six, maybe seven songs with him too.

I should say Protoje was one of the first people to call me when I got nominated. And obviously, I congratulated him as well. And even how excited Damian is [means a lot], because he's not somebody that gets excited very easy. There’s not many others who can impress you more than Damian Marley, you know what I mean?

Why did you want to feature Protoje on The Kalling and, together, what are you guys showcasing about contemporary Jamaican music?

Protoje is somebody I always want to collaborate with. He was instrumental in the start of my career; most of [my 2011 EP] Rebel Music was recorded at his home studio. About four of the beats were beats that he gave me and from other producers. Europe knew about me because Protoje kind of helped me to get my name out there. And I respect him so much.

We're all about innovation. I think Protoje's [nominated] album is super cool. The intro and "Family" and "Hills" kind of go back to his original, more hip-hop flavor. Both of us have evolved so much vocally; I love the vocal tones that he experimented with on his album. And sonically, he's always pushing the genre further and I really appreciate that about him. And similar with me, there's so much versatility around the album, but still rooted in reggae.

The two of you are nominated in a category that has a next generation artist and very established musicians. How do these nominees reflect the state of reggae?

It means a lot for everybody now because of who won last year. Big up to SOJA; I really think they put in a lot of work in this music industry, especially in the U.S. And they unified the whole U.S. reggae industry on their album; they featured all of the major acts in the U.S. and I really think it was effective.

But people see it and say, "Oh, reggae is being taken away from Jamaica" and there was a lot of backlash for that. Based on that, it's very refreshing to see an all-Jamaican lineup of artists; artists that have done so much for the industry who have been on the frontline internationally, who put out wholesome music too. It's not like any real slackness is being represented.

I would hope that this lineup of artists inspires the younger generation that you can do music without all of the negativity and it can reach the highest level. It's not that the U.S. is greater than any other nation, but it's our biggest market for the music. So to be recognized within the U.S. with this GRAMMY Award is tremendous, and everybody feels it and appreciates it.

There’s so much versatility represented: Shaggy, did a Frank Sinatra cover album. Sean Paul is modern dancehall pop. Koffee is kind of similar, but there's so much fusion going on there and she's so lyrical and so young and, just blowing up all over the place. Me and Protoje are kind of in a similar bracket. It's an interesting group.

Speaking of the next generation, who or what are you listening to these days that's giving you life? Anybody you want to big up?

There's a bunch of artists, Medicine, who actually did some songwriting on my album. Irie Soldier, Nattali Rize, Runkus, Royal Blue, Blvk H3ro, Imeru Tefari, Five Star. There's a bunch of artists out there that's doing good music, and I'm always here to support them and want to do some more production with them as well. The future is bright, for sure.

Meet The First-Time GRAMMY Nominee: Cimafunk On Creating The New Sound Of Cuba & Redefining Latin Alternative

GRAMMY winners Antonio Sánchez, Linda Ronstadt, iLe, Kabaka Pyramid, White Sun with their awards
(Clockwise from left) Antonio Sánchez, Linda Ronstadt, iLe, Kabaka Pyramid, White Sun

Photos: Jason Kempin/WireImage; Bob Riha, Jr./Getty Images; Amy Sussman/Getty Images; Benjo Arwas/Contour by Getty Images; Jay L. Clendenin / Los Angeles Times via Getty Images

interview

The Impact Of A GRAMMY Win: Life After The Award

What happens after Music's Biggest Night? GRAMMY winners Linda Ronstadt, White Sun, Kabaka Pyramid, iLe, and Antonio Sánchez reflect on their victories and discuss how winning a GRAMMY Award has impacted their careers.

GRAMMYs/Nov 7, 2024 - 04:57 pm

GRAMMY season is upon us  — which means voting for submitted works, watching the 2025 GRAMMY nominations on Friday, Nov. 8, and seeing who will take home golden gramophones at the 2025 GRAMMYs on Sunday, Feb. 2. 

Over 66 awards ceremonies, GRAMMY Awards have elevated careers, sparked cultural shifts, and cemented legacies. For artists, musicians and music industry professionals, a GRAMMY win can be a game-changing moment, unlocking new opportunities for collaboration and enhancing global recognition. Often, a GRAMMY win becomes a pivotal milestone in an artist’s career. 

Learn more: How Much Is A GRAMMY Worth? 7 Facts To Know About The GRAMMY Award Trophy.

What happens after an artist or music professional wins a GRAMMY? For many, it's a life-changing moment, but the path that follows can be as unique as the music that earned them the accolade. 

Ahead of the 2025 GRAMMY Awards, officially known as the 67th GRAMMY Awards, five GRAMMY-winning artists — icon Linda Ronstadt, transformative artist White Sun, reggae artist Kabaka Pyramid, Puerto Rican singer iLe, and acclaimed jazz drummer Antonio Sánchez — discuss how winning a GRAMMY has affected their careers and creativity. 

Linda Ronstadt

Number of GRAMMY Awards: 11
First GRAMMY Won: Best Country Vocal Performance, Female for "I Can't Help It (If I'm Still In Love With You)," 1976 GRAMMYs

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 A trailblazing figure, Linda Ronstadt is known for her remarkable versatility and powerful voice that transcends genres. Over four decades, Ronstadt broke boundaries not only in her music, but also in her advocacy for artists' rights and political causes.

Musically, Ronstadt defied industry norms by crossing over from rock and country, while also embracing diverse genres such as opera and jazz. Ronstadt honored her Mexican heritage via multiple Spanish-language albums, including 1987's Canciones de Mi Padre. That album highlighted traditional Mexican mariachi music and became the best-selling non-English language album in U.S. history, playing a key role in bringing Latin music into the mainstream spotlight. The album took home a golden gramophone for Best Mexican-American Performance at the 31st GRAMMY Awards.

Ronstadt has 11 career GRAMMY Awards, as well as a Latin Recording Academy Lifetime Achievement Award and a Recording Academy Lifetime Achievement Award. But her journey didn't end with the wins, the last of which came during the 63rd GRAMMY Awards for Best Music Film.

Ronstadt points to her early wins as the beginning of a new chapter characterized by continued growth and dedication. While the GRAMMY Award is recognition, it doesn't instantly transform an artist's skills or career. “Winning a GRAMMY did not make me a better singer," Ronstadt tells GRAMMY.com. "It took several more years of hard work to do that. But it is always nice to have your work validated.” 

Read more: Linda Ronstadt's Timeless Appeal

Antonio Sánchez

Number of GRAMMY Awards: 5
First GRAMMY Won:
Best Contemporary Jazz Album, Speaking Of Now, 2003 GRAMMYs

Drummer and composer Antonio Sánchez gained widespread recognition for his collaborations with jazz guitar legend Pat Metheny and icons such as Chick Corea and Gary Burton. Beyond jazz, Sánchez made a significant mark on film, most notably with his groundbreaking score for the 2014 Oscar-winning film Birdman, directed by Alejandro González Iñárritu. Sánchez's GRAMMY Awards reflect his ability to push the boundaries of music and have shaped his career.

"I’m humbled and honored to have received GRAMMY Awards, and they have certainly expanded an awareness of what I do to those unfamiliar," he explains. 

While Sánchez doesn’t believe anyone hires him solely because of his awards, the wins have undoubtedly brought more attention to his work. He recalls his first GRAMMY win over 20 years ago with The Pat Metheny Group: "I’ll never forget the moment I held it in my hands — and being surprised by its weight," Sánchez says. That win supercharged his passion for music, reinforcing his desire to surround himself with the highest caliber musicians and continue striving for excellence.

For aspiring musicians, Sánchez emphasizes the importance of staying true to one’s creative process. "Try not to think of awards, accolades, or public opinion in your creative process," he advises. Instead, he encourages artists to focus on what they love and give it their all. For Sánchez, the pressure to deliver is always present, but he believes that pursuing awards should not be the goal. 

"Your virtue is its own reward — the best reward," he says, reminding artists that if they work hard enough, recognition and awards like the GRAMMYs will follow. 

Kabaka Pyramid

Number of GRAMMY Awards: 1
First GRAMMY Won: Best Reggae Album for The Kalling, 2023 GRAMMYs

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Kingston, Jamaica, native Kabaka Pyramid is known for blending traditional roots reggae with elements of hip-hop and dancehall. His music is celebrated for its socially conscious messages, tackling topics such as inequality, spirituality, and cultural empowerment. Kabaka's unique style and powerful lyrics have attracted a global audience, establishing him as a leading figure in modern reggae.

Kabaka acknowledges that winning a GRAMMY has impacted all aspects of his career. "I can say just about every area has been elevated to some degree," he shares. This success has led to everything from bigger financial offers to more shows, as well as  increased publicity and social media growth. He’s also had the chance to travel to new places and noted a greater respect within the industry.

However, with success comes challenges. Kabaka shared that he feels heightened expectations to perform, and notes that he's received some "absurd requests" to perform from people who want to benefit from their association with him. He added that some people who knew him before he won a GRAMMY now interact with him differently, which can feel strange at times.

The Kalling's GRAMMY win has given Kabaka Pyramid more inspiration and motivation to strive for greatness, though his approach to making music has not changed fundamentally. "It’s the same process as before, but more mindful of the details to ensure the standard is always being raised," he explains. The artist advises aspiring musicians to "stay grounded but reach for the stars.

"It's important to consciously know what you're about and what you stand for," he advises.

Read More: Meet The First-Time GRAMMY Nominee: Kabaka Pyramid On Embracing His Voice & The Bold Future Of Reggae

iLe

Number of GRAMMY Awards: 1
First GRAMMY Won:
Best Latin Rock, Urban or Alternative Album for iLevitable, 2017 GRAMMYs

iLe possesses a powerful and distinct voice. Her solo career is defined by evocative lyrics and a style that fuses the traditional sounds of Latin America with modern musical elements.

Born Ileana Mercedes Cabra Joglar in Puerto Rico, iLe grew up surrounded by creativity, with a family deeply involved in the arts. During her teenage years, iLe collaborated with her siblings, René Pérez Joglar (Residente) and Eduardo Cabra (Visitante), to take on the role of lead singer for their group, Calle 13. Her commanding voice and captivating stage presence played a crucial role in defining the band's unique meld of hip-hop, rock, and traditional Latin music.

iLe says her win at the 59th GRAMMY Awards was an unexpected yet rewarding experience. The greatest reward was celebrating the achievement. "Working on an album is already hard enough, and every album you get to release is literally that: a release, a satisfaction, a transition into something new," she shares.

While the GRAMMY brought new opportunities, iLe emphasizes that she’s most thankful for the chance to continue making music. "I feel grateful to have had opportunities like this to expand my music, but I feel even more grateful to be doing what I love," she reflects.

iLe notes that the award didn’t change the themes she explores in her music, which are grounded in honesty and a deep connection to her culture. She encourages other Latin artists to work hard and stay authentic. "Don’t feel the need to turn into something you’re not just to feel some sort of approval or validation," she advises, adding that musicians should continue to explore their own paths and enjoy the journey.

White Sun

Number of GRAMMY Awards: 2
First GRAMMY Won: Best New Age Album for White Sun II, 2017 GRAMMYs

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White Sun seamlessly merges ancient yogic mantras with modern music to create a sound that’s both unique and meditative. Led by vocalist Gurujas, with multi-instrumentalist Adam Berry and percussionist Harijiwan, the group is known for their calming, spiritual music that promotes mindfulness and wellness. 

White Sun first won Best New Age Album at the 2017 GRAMMYs for White Sun II — the first all-mantra album to win the award — and their second win came in the renamed category six years later for Mystic Mirror. White Sun believes winning a GRAMMY broadened the recognition of their work.

"There is no question that our two GRAMMY wins gave us a bump in listenership," they note, explaining that they experienced a surge of interest following each win. The results go beyond new fans, however.

"Just like any other artist, every time we make a song, we aspire to create emotional impact, compelling melody, high production quality, and innovative lyricism," the group says, adding that  their music exceeds these goals by using frequencies that positively affect the body, resulting in "countless stories of physical and mental healing from all over the world." 

White Sun remains committed to their artistic integrity. Gurujas says winning the GRAMMY has only strengthened her resolve to "stay true to the creative force within me and honor the music above all else." She advises fellow artists navigating the post-GRAMMY experience to stay prolific, humble, and true to oneself. 

"If you fall into the trap of trying to create music you think other people want to hear, your success will be ephemeral, and your music will be forgotten," she warns, urging artists to focus on what they want to leave behind.

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Omar Apollo Embraces Heartbreak On 'God Said No'
Omar Apollo

Photo: Aitor Laspiur

interview

Omar Apollo Embraces Heartbreak And Enters His "Zaddy" Era On 'God Said No'

Alongside producer Teo Halm, Omar Apollo discusses creating 'God Said No' in London, the role of poetry in the writing process, and eventually finding comfort in the record's "proof of pain."

GRAMMYs/Jun 27, 2024 - 01:21 pm

"Honestly, I feel like a zaddy," Omar Apollo says with a roguish grin, "because I'm 6'5" so, like, you can run up in my arms and stay there, you know what I mean?"

As a bonafide R&B sensation and one of the internet’s favorite boyfriends, Apollo is likely used to the labels, attention and online swooning that come with modern fame. But in this instance, there’s a valid reason for asking about his particular brand of "zaddyhood": he’s been turned into a Bratz doll.

In the middle of June, the popular toy company blasted  a video to its nearly 5 million social media followers showing off the singer as a real-life Bratz Boy — the plastic version draped in a long fur coat (shirtless, naturally), with a blinged-out cross necklace and matching silver earrings as he belts out his 2023 single "3 Boys" from a smoke-covered stage.

The video, which was captioned "Zaddy coded," promptly went viral, helped along by an amused Apollo reposting the clip to his own Instagram Story. "It was so funny," he adds. "And it's so accurate; that's literally how my shows go. It made me look so glamorous, I loved it."

The unexpected viral moment came with rather auspicious timing, considering Apollo is prepping for the release of his hotly anticipated sophomore album. God Said No arrives June 28 via Warner Records.

In fact, the star is so busy with the roll-out that, on the afternoon of our interview, he’s FaceTiming from the back of a car. The day prior, he’d filmed the music video for "Done With You," the album’s next single. Now he’s headed to the airport to jet off to Paris, where he’ll be photographed front row at the LOEWE SS25 men’s runway show in between Sabrina Carpenter and Mustafa — the latter of whom is one of the few collaborators featured on God Said No

Apollo’s trusted co-writer and producer, Teo Halm, is also joining the conversation from his home studio in L.A. In between amassing credits for Beyoncé (The Lion King: The Gift), Rosalía and J Balvin (the Latin GRAMMY-winning "Con Altura"), SZA ("Notice Me" and "Open Arms" featuring Travis Scott) and others, the 25-year-old virtuoso behind the boards had teamed up with Apollo on multiple occasions. Notably, the two collabed on "Evergreen (You Didn’t Deserve Me At All)," which helped Apollo score his nomination for Best New Artist at the 2023 GRAMMYs

In the wake of that triumph, Apollo doubled down on their creative chemistry by asking Halm to executive produce God Said No. (The producer is also quick to second his pal’s magnetic mystique: "Don't get it twisted, he's zaddy, for sure.") 

Apollo bares his soul like never before across the album’s 14 tracks,  as he processes the bitter end of a two-year relationship with an unnamed paramour. The resulting portrait of heartbreak is a new level of emotional exposure for a singer already known for his unguarded vulnerability and naked candor. (He commissioned artist Doron Langberg to paint a revealing portrait of him for the cover of his 2023 EP Live For Me, and unapologetically included a painting of his erect penis as the back cover of the vinyl release.) 

On lead single "Spite," he’s pulled between longing and resentment in the wake of the break-up over a bouncing guitar riff. Second single "Dispose of Me" finds Apollo heartsick and feeling abandoned as he laments, "It don’t matter if it’s 25 years, 25 months/ It don’t matter if it’s 25 days, it was real love/ We got too much history/ So don’t just dispose of me." 

Elsewhere, the singer offers the stunning admission that "I would’ve married you" on album cut "Life’s Unfair." Then, on the very next song — the bumping, braggadocious "Against Me" — Apollo grapples with the reality that he’s been permanently altered by the love affair while on the prowl for a rebound. "I cannot act like I’m average/ You know that I am the baddest bitch," he proclaims on the opening verse, only to later admit, "I’ve changed so much, but have you heard?/ I can’t move how I used to."

More Omar Apollo News & Videos

Given the personal subject matter filling God Said No — not to mention the amount of acclaim he earned with Ivory — it would be understandable if Apollo felt a degree of pressure or anxiety when it came to crafting his sophomore studio set. But according to the singer, that was entirely not the case.

"I feel like I wouldn’t be able to make art if I felt pressure," he says. "Why would I be nervous about going back and making more music? If anything, I'm more excited and my mind is opened up in a whole other way and I've learned so much."

In order to throw his entire focus into the album’s creation, Apollo invited Halm to join him in London. The duo set up shop in the famous Abbey Road Studios, where the singer often spent 12- to 13-hour days attempting to exorcize his heartbreak fueled by a steady stream of Aperol spritzes and cigarettes.

The change of scenery infused the music with new sonic possibilities, like the kinetic synths and pulsating bass line that set flight to "Less of You." Apollo and Halm agree that the single was directly inspired by London’s unique energy.

"It's so funny because we were out there in London, but we weren't poppin' out at all," the Halm says. "Our London scene was really just, like, studio, food. Omar was a frickin' beast. He was hitting the gym every day…. But it was more like feeding off the culture on a day-to-day basis. Like, literally just on the walk to the studio or something as simple as getting a little coffee. I don't think that song would've happened in L.A."

Poetry played a surprisingly vital role in the album’s creation as well, with Apollo littering the studio with collections by "all of the greats," including the likes of Ocean Vuong, Victoria Chang, Philip Larkin, Alan Ginsberg, Mary Oliver and more.

"Could you imagine making films, but never watching a film?" the singer posits, turning his appreciation for the written art form into a metaphor about cinema. "Imagine if I never saw [films by] the greats, the beauty of words and language, and how it's manipulated and how it flows. So I was so inspired." 

Perhaps a natural result of consuming so much poetic prose, Apollo was also led to experiment with his own writing style. While on a day trip with his parents to the Palace of Versailles, he wrote a poem that ultimately became the soaring album highlight "Plane Trees," which sends the singer’s voice to new, shiver-inducing heights. 

"I'd been telling Teo that I wanted to challenge myself vocally and do a power ballad," he says. "But it wasn't coming and we had attempted those songs before. And I was exhausted with writing about love; I was so sick of it. I was like, Argh, I don't want to write anymore songs with this person in my mind." 

Instead, the GRAMMY nominee sat on the palace grounds with his parents, listening to his mom tell stories about her childhood spent in Mexico. He challenged himself to write about the majestic plane tree they were sitting under in order to capture the special moment. 

Back at the studio, Apollo’s dad asked Halm to simply "make a beat" and, soon enough, the singer was setting his poem to music. (Later, Mustafa’s hushed coda perfected the song’s denouement as the final piece of the puzzle.) And if Apollo’s dad is at least partially responsible for how "Plane Trees" turned out, his mom can take some credit for a different song on the album — that’s her voice, recorded beneath the same plane tree, on the outro of delicate closer "Glow." 

Both the artist and the producer ward off any lingering expectations that a happy ending will arrive by the time "Glow" fades to black, however. "The music that we make walks a tightrope of balancing beauty and tragedy," Halm says. "It's always got this optimism in it, but it's never just, like, one-stop shop happy. It's always got this inevitable pain that just life has. 

"You know, even if maybe there wasn't peace in the end for Omar, or if that wasn't his full journey with getting through that pain, I think a lot of people are dealing with broken hearts who it really is going to help," the producer continues. "I can only just hope that the music imparts leaving people with hope."

 Apollo agrees that God Said No contains a "hopeful thread," even if his perspective on the project remains achingly visceral. Did making the album help heal his broken heart? "No," he says with a sad smile on his face. "But it is proof of pain. And it’s a beautiful thing that is immortalized now, forever. 

"One day, I can look back at it and be like, Wow, what a beautiful thing I experienced. But yeah, no, it didn't help me," he says with a laugh. 

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