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Karol G

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Karol G Crowned Best New Artist At The 2018 Latin GRAMMYs

The rising queen of reggaeton takes home her first Latin GRAMMY

GRAMMYs/Nov 16, 2018 - 07:31 am

The 19th Latin GRAMMY Awards have crowned Karol G as Best New Artist, giving the Colombian reggaeton artist her first win ever. The category is one of the most anticipated of the night. 

The 27-year-old rising star took to the stage beaming ear-to-ear with her father to receive her award from GRAMMY-nominee Halsey. She shared her gratitude for being recognized for her music and the hard work she's put into it over the last five years. In 2013 she released "Amor De Dos" with Nicky Jam, which put her on the map in her native Colombia, and since then has grown her audience globally. She released her debut album Unstoppable on Oct. 27, 2017 and has continued to release hot collabs with artists like fellow current Latin GRAMMY-nominees Bad Bunny and Maluma. This year she was also nominated for Best Urban Song for "Mi Cama."

The 2018 nominees for Best New Artist at the Latin GRAMMYs were filled with plenty of other talented artists as well. The other nominees included 15-year-old Regional Mexican singer Angela Aguilar, Brazilian jazz-influenced singer Anaadi, Columbian alt-rock group LosPetitFellas, Mexican R&B-infused singer Nana Mendoza and Chilean singer/songwriter Benjamín Walker. The group also had Mexican indie-musician El David Aguilar, Dominican artist Álex Ferreira, young traditional Mexican singer Christian Nodal and Colombo-Venezuelan Latin folk artist Claudia Prieto.

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19th Latin GRAMMY Awards: 19 Things You Didn’t Know

Kendrick Lamar Press Photo 2024
Kendrick Lamar

Photo: pgLang

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Who Discovered Kendrick Lamar? 9 Questions About The 'GNX' Rapper Answered

Did you know Kendrick Lamar was discovered at just 16 years old? And why did he leave TDE? GRAMMY.com dives deep into some of the most popular questions surrounding the multi-GRAMMY winner.

GRAMMYs/Nov 25, 2024 - 11:18 pm

Editor's note: This article was updated to include the latest information about Kendrick Lamar's 2024 album release 'GNX,' and up-to-date GRAMMY wins and nominations with additional reporting by Nina Frazier.

When the world crowns you the king of a genre as competitive as rap, your presence — and lack thereof — is palpable. After a five-year hiatus, Kendrick Lamar declaratively stomped back on stage with his fifth studio album, Mr. Morale & The Big Steppers, to explain why the crown no longer fits him.

Two years later, Lamar circles back to celebrate the west on 2024's GNX, a 12-track release that revels in the root of his love for hip-hop and California culture, from the lowriders to the rappers that laid claim to the golden state.

“My baby boo, you either heal n—s or you kill n—s/ Both is true, it take some tough skin just to deal with you” Lamar raps on "gloria" featuring SZA, a track that opines on his relationship with the genre.

The Compton-born rapper (who was born Kendrick Lamar Duckworth) wasn't always championed as King Kendrick. In hip-hop, artists have to earn that moniker, and Lamar's enthroning occurred in 2013 when he delivered a now-infamous verse on Big Sean's "Control."

"I'm Makaveli's offspring, I'm the King of New York, King of the Coast; one hand I juggle 'em both," Lamar raps before name-dropping some of the top rappers of the time, from Drake to J.Cole.

Whether you've been a fan of Lamar since before his crown-snatching verse or you find yourself in need of a crash course on the 37-year-old rapper's illustrious career, GRAMMY.com answers nine questions that will paint the picture of Lamar's more than decade-long reign.

Who Discovered Kendrick Lamar?

Due to the breakthrough success of his Aftermath Entertainment debut (good kid, m.A.A.d city), most people attribute Kendrick Lamar's discovery to fellow Compton legend Dr. Dre. But seven years before Dre's label came calling, Anthony "Top Dawg" Tiffith saw potential in a 16-year-old rapper by the name of K.Dot.

Lamar's first mixtape in 2004 was enough for Tiffith's Top Dawg Entertainment (TDE) to offer the aspiring rapper a deal with the label in 2005. However, Lamar would later learn that Tiffith's impact on his life dates back to multiple encounters between his father and the TDE founder, which Lamar raps about in his 2017 track "DUCKWORTH."

How Many Albums Has Kendrick Lamar Released?

Kendrick Lamar has released six studio albums: Section.80 (2011), Good Kid, M.A.A.D. City (2012), To Pimp a Butterfly (2015) DAMN. (2017),Mr. Morale & the Big Steppers (2022), and GNX (2024). Good Kid, M.A.A.D. City, To Pimp a Butterfly and DAMN. received both Rap Album Of The Year and Album Of The Year GRAMMY nominations. 

Across the board, it's "HUMBLE." The 2017 track is Lamar's only solo No. 1 on the Billboard Hot 100 (he also reached No. 1 status with Taylor Swift on their remix of her 1989 hit "Bad Blood"), and as of press time, "HUMBLE." is also his most-streamed song on Spotify and YouTube.

How Many GRAMMYs Has Kendrick Lamar Won?

As of November 2024, Kendrick Lamar has won 17 GRAMMYs and has received 57 GRAMMY nominations overall, solidifying his place as one of the most nominated artists in GRAMMY history and the second-most nominated rapper of all time, behind Jay-Z. Five of Lamar's 17 GRAMMY wins are tied to DAMN., which also earned Lamar the status of becoming the first rapper ever to win a Pulitzer Prize.

His most recent wins include three awards at the 2023 GRAMMYs, which included two for his album Mr. Morale & The Big Steppers, and Best Rap Performance for "The Hillbillies" with Baby Keem

Does Kendrick Lamar Have Any Famous Relatives?

He has two: Rapper Baby Keem and former Los Angeles Lakers star Nick Young are both cousins of his.

Lamar appeared on three tracks — "family ties," "range brothers" and "vent" — from Keem's debut album, The Melodic Blue. Keem then returned the favor for Mr. Morale & The Big Steppers, featuring on "Savior (Interlude)" and "Savior" as well as receiving production and writing credits on "N95" and "Die Hard."

Read More: Meet The First-Time GRAMMY Nominee: Baby Keem On Inspiring Rap's Next Generation, Why "Producer Artists" Are The Best & The Likelihood Of A Kendrick Lamar Collab Album

Why Did Kendrick Lamar Wear A Crown Of Thorns?

Lamar can be seen sporting a crown of thorns on the Mr. Morale & The Big Steppers album cover. He has sported the look for multiple performances since the project's release.

Dave Free described the striking headgear as, "a godly representation of hood philosophies told from a digestible youthful lens."

Holy symbolism and the blurred line between kings and gods are themes Lamar revisits often on Mr. Morale & The Big Steppers. He uses lines like "Kendrick made you think about it, but he is not your savior" and songs like "Mirror" to reject the unforeseen, God-like expectations that came with his King of Hip-Hop status.

According to Vogue, the Tiffany & Co. designed crown features 8,000 cobblestone micro pave diamonds and took over 1,300 hours of work by four craftsmen to construct.

Why Did Kendrick Lamar Leave TDE?

After five albums, four mixtapes, one compilation project, an EP, and a GRAMMY-nominated Black Panther: The Album, Kendrick Lamar and Top Dawg Entertainment (TDE) confirmed that Mr. Morale & The Big Steppers was the Compton rapper's last project under the iconic West Coast label. 

According to Lamar, his departure was about growth as opposed to any internal troubles. "May the Most High continue to use Top Dawg as a vessel for candid creators. As I continue to pursue my life's calling," Lamar wrote on his website in August 2021. "There's beauty in completion."

TDE president Punch expressed a similar sentiment in an interview with Mic. "We watched him grow from a teenager up into an established grown man, a businessman, and one of the greatest artists of all time," he said. "So it's time to move on and try new things and venture out."

Before Lamar's official exit from TDE, he launched a new venture called pgLang — a multi-disciplinary service company for creators, co-founded with longtime collaborator Dave Free — in 2020. The young company has already collaborated with Cash App, Converse and Louis Vuitton.

Has Kendrick Lamar Ever Performed at The Super Bowl?

Yes, Kendrick Lamar performed in the halftime show for Super Bowl LVI in Los Angeles in 2022, alongside fellow rap legends Dr. Dre, Snoop Dogg and Eminem, as well as R&B icon Mary J. Blige. Anderson .Paak and 50 Cent also made special appearances during the star-studded performance. As if performing at the Super Bowl in your home city wasn't enough, the Compton rapper also got to watch his home team, the Los Angeles Rams, hoist the Lombardi trophy at the end of the night.

Three years after his first Super Bowl halftime performance, Lamar will return to headline the Super Bowl LIX halftime show on Feb. 9, 2025 — just one week after the 2025 GRAMMYs — at the Caesars Superdome in New Orleans. 

Is Kendrick Lamar On Tour?

Yes. Kendrick Lamar is currently scheduled to hit the road with SZA on the Grand National Tour beginning in May 2025. Lamar concluded The Big Steppers Tour in 2022, where he was joined by pgLang artists Baby Keem and Tanna Leone. The tour included a four-show homecoming at L.A.'s Crypto.com Arena in September 2022, followed by performances in Europe,Australia, and New Zealand through late 2022. 

Currently, there are no upcoming tour dates scheduled, but fans should check back for updates following the release of GNX.

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Backstage group shot from the 2024 Latin GRAMMYs
(L-R): Alejandro Fernández, Karol G, Elena Rose and Marc Anthony at the 2024 Latin GRAMMYs.

Photo: Getty Images for The Latin Recording Academy

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10 Meaningful Moments From The 2024 Latin GRAMMYs: Karol G's Heartfelt Speech, Tributes To Late Legends & More

The 25th anniversary of the Latin GRAMMYs was a celebration indeed, spotlighting contemporary stars like Carín León and Anitta while paying homage to veterans like Carlos Vives and Juan Luis Guerra who have paved the way. Revisit 10 highlights here.

GRAMMYs/Nov 15, 2024 - 10:57 pm

One would have expected plenty of pomp and circumstance as the Latin GRAMMYs celebrated their 25th year anniversary. But there were no lengthy speeches or self-congratulatory videos during the Nov. 14 telecast.

This year, the telecast focused on the things that matter: saluting the magic of undying genres like salsa, rock and bossa nova. Honoring the legacies of such Latin American trendsetters as Carlos Vives and Juan Luis Guerra. Giving artists a carefully curated space where to showcase their craft and inspiration.

From the stark cinematic moods of reggaetón to the healing warmth of Afro-Caribbean roots and the bold expansion of música mexicana, here are 10 of the most exciting celebratory moments from the 2024 Latin GRAMMYs.

The Music Of Carlos Vives Is A Priceless Cultural Treasure

Colombian singer/songwriter Carlos Vives was The Latin Recording Academy's 2024 Person Of The Year — a fitting recognition to his groundbreaking fusion of the accordion-heavy vallenato music of his land with rock, pop and even reggae. Vives' path of innovation began with the 1993 album Clásicos de la Provincia, and, like the Latin GRAMMYs, his career has evolved much over the last 25 years.

The singer kicked off the telecast with a career-spanning medley of hits such as "Fruta Fresca" — a rollicking gem off his 1999 classic El Amor de mi Tierra — and the more recent "La Bicicleta." At the end of his performance, he was joined by an enthusiastic group of fellow singers, including Juanes and Camilo. This brisk summary of his creative genius underscored his innate ability to connect with the essence of Latin American culture.

Read More: Watch: Carlos Vives Performs "La Bicicleta," "Robarte Un Beso" & More At The 2024 Latin GRAMMYs

The Moody Soundscapes Of Urbano Continue To Expand

Jagged regaetón beats and ominous trap atmospherics are a natural component of the Latin pop DNA. But the urbano universe continues to grow, experimenting with novel song structures while incorporating references to other genres.

Early on in the telecast, three contemporary stars joined forces for a segment that showcased the ever evolving side of urbano. Eladio Carrión ("Mama's Boy") Quevedo ("Columbia") and Myke Towers ("La Falda") combined their proven commercial appeal with a sophisticated vision.

A True Master Never Stops Learning His Craft

Let's just say that this year's ceremony was a memorable evening for perennial Latin GRAMMY favorite Juan Luis Guerra. The 67-year-old singer/songwriter won the coveted Record Of The Year and Album Of The Year awards, and cherished his Dominican roots in his acceptance speech.

But Guerra also let the music speak for itself in a mesmerizing performance of Record Of The Year winning track "MAMBO 23." A stunning display of craftsmanship, it begins with a dembow beat, incorporates electronic loops, and also switches between the haunting qualities of spiraling bachata lines and the raucous party vibe of traditional merengue — all within the same song. Clearly, Guerra continues to learn and further refine his musical lexicon with each new project.

Read More: Juan Luis Guerra Sweeps The 2024 Latin GRAMMYs With 'Radio Güira'

Three Mexican Legends Are Sorely Missed

Alejandro Fernandez at 2024 Latin GRAMMYs

Alejandro Fernández | Photo: Getty Images for The Latin Recording Academy

There was a reflective quality to this year's telecast, which included tributes to classic genres and luminaries of the past. Perhaps the most poignant, though, was the segment dedicated to three late giants of Mexican music: Juan Gabriel, José José and Vicente Fernández.

The delicate sadness of Juan Gabriel's "Hasta Que Te Conocí" (performed by Reik and Leonel García), the apocalyptic balada pathos of José José's "El Triste" as a duet (a duet with Carlos Rivera and David Bisbal), and the unapologetic joy of Vicente Fernández's "No Me Sé Rajar" (fittingly, by his son Alejandro) — illustrated the monumental sway that these masters still hold in the Latin music zeitgeist.

Salsa Lives On — And It Grooves Like Crazy

While it is true that the heyday of salsa took place during the '70s and '80s, this is a genre that simply refuses to grow stale. And to prove it, a parade of stars delivered a dazzling tribute to the tenets of salsa fever.

Venezuela's Oscar D'León offered a swinging reading of his 1974 classic "Llorarás," while Colombia's Grupo Niche had the audience chanting along to the chorus of "Una Aventura." Tito Nieves and young stars Luis Figueroa and Christian Alicea were also present, while the salsa romántica royalty of Marc Anthony and La India revived their '90s mega-hit "Vivir Lo Nuestro" in stunning, dynamic form.

Read More: Watch: Marc Anthony & Salsa All-Stars Tito Nieves, Grupo Niche, Oscar D'Leon & More Celebrate The Genre At The 2024 Latin GRAMMYs

Latin Pop Thrives On Emotional Connection

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After winning three Latin GRAMMYs last year on the strength of the genre defining Mañana Será Bonito — including the coveted Album Of The Year — KAROL G added another award to her collection on the 2024 telecast. The Colombian star's eclectic 2023 mixtape, Mañana Será Bonito (Bichota Season), won in the Best Urban Music Album category, at a moment when KAROL G is celebrated as one of the world's biggest pop stars.

As she collected the Latin GRAMMY, she focused on the things that matter. "This is about the love that I share with my fans," said a visibly moved KAROL. "And my family, which makes my life so much easier. Without them, I wouldn't have my mental health." The same feeling of emotional openness permeates the songs in both Mañana Será Bonito projects.

This Is Not Your Parents' Música Mexicana

It is definitely not a coincidence that música mexicana is experiencing a massive wave of popularity. The charisma and musical talent of stars like Peso Pluma, Grupo Frontera and Fuerza Régida is augmented by the vision of innovators such as Carín León, who blends effortlessly the folk roots of his native Sonora with cool touches of country and blues.

Introduced by Julieta Venegas and Mon Laferte, León performed "Despídase Bien" — the ending track of his extraordinary 2024 album, Boca Chueca, Vol. 1 — backed by a full band and choir. A thorny electric guitar solo and rousing gospel vocals added gravitas to a song that is Mexican to the core, but does not hesitate to venture out of the box in search of true emotion.

The Old Bossa Nova Classics Are Indestructible

There were no sassy baile funk riddims when Brazilian stars Anitta and Tiago Iorc joined forces for a couple of songs in a dimly lit section of the stage. Instead, the duo launched into a fragile, understated version of Anitta's "Mil Veces," backed only by acoustic guitar and the diva's gorgeous voice.

This intimate moment was followed by "Mas Que Nada" — the whimsical 1963 tune by Jorge Ben that turned Sérgio Mendes and his band Brasil '66 into one of the architects of the bossa nova movement. Mendes passed away in September of this year, and the luminous interpretation by Anitta and Iorc served as the most elegant tribute possible.

Read More: Watch: Anitta & Tiago Iorc Team Up For "Mil Veces" & A Beautiful Tribute To Sérgio Mendes At The 2024 Latin GRAMMYs

Visceral Rock n Roll Will Never Go Out Of Style

One of the most intense moments of the telecast lasted less than two minutes — but will stay in the mind of anyone who ever prophesied the death of rock.

Hailing from Monterrey, Mexico, The Warning — a trio made up by sisters Daniela, Alejandra and Paulina Villarreal Vélez — delivered a welcome jolt of rock 'n'roll with a ferocious version of their hit "Qué Más Quieres." The performance was a reminder of how much raucous fun a trio of guitar, bass, drums, and gutsy vocals can generate. And yes, Latin rock is in excellent health, thank you.

Read More: Watch: The Warning Bring Hard Rock Power To The 2024 Latin GRAMMYs With "Qué Más Quieres"

At The End Of The Day, It's All About The Songs

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As is often the case with Latin GRAMMY darling Jorge Drexler, the Uruguayan troubadour had some deep thoughts to share when he received the Song Of The Year honor for the exquisite "Derrumbe" — a non-album single he released in February of this year.

"This is madness," Drexler said after exchanging a hug with Juanes, who announced the winner. He pointed out that he hails from a very small country, and that "Derrumbe" itself was a sad and short song — una cancioncita, he called it.

He thanked the Latin Recording Academy for healing his chronic imposter syndrome and proving that a delicate, unassuming tune like his could win. Then again, that's one of the main missions of the Latin GRAMMYs: to acknowledge the power of a great song to inspire and transform.

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Carlos Vives poses with students of Miami Senior High School during 2024 Latin GRAMMY In The Schools
Carlos Vives poses with students of Miami Senior High School during 2024 Latin GRAMMY In The Schools

Photo: John Parra/Getty Images for The Latin Recording Academy 

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Behind The Scenes At Latin GRAMMY Week 2024: Inside VIP Celebrations & More

The Latin Music community has been celebrating with a full week of festivities leading up to the 2024 Latin GRAMMYs in Miami, Florida. Here are some behind-the-scenes moments from the biggest week in Latin Music.

GRAMMYs/Nov 15, 2024 - 10:31 pm

The Latin music community is buzzing with excitement following a week of events leading up to the 25th Annual Latin GRAMMY Awards. Held at Miami's Kaseya Center on Nov. 14, the 2024 GRAMMYs showcased the best and the brightest in global Latin sounds.

In the lead-up to The Biggest Night In Latin Music, a series of festivities offered a rare glimpse into the heart of Latin music’s vibrant culture. Latin GRAMMY Week brought artists, producers, and fans together on star-studded red carpets and intimate industry events — each of which was electric with anticipation, celebration, and reflection. 

Read more: 2024 Latin GRAMMYs: See The Full Winners & Nominations List

Continue celebrating 25 years of Latin Music excellence with a glimpse behind the scenes at some of the unforgettable moments that have made this week in Miami one to remember. 

Leading Ladies Got Their Flowers

One of the first events of Latin GRAMMY week was the 8th edition of the Leading Ladies in Entertainment, a heartfelt celebration of women who have made significant contributions to the arts and entertainment world.

The event was hosted by Latin GRAMMY-nominated artist Becky G (who also performed at the 2024 Latin GRAMMYs) and was held inside inside the Loews Hotel. Portraits of honorees Ana Rosa Santiago, Vivir Quintana, Julieta Venegas and Diana Rodríguez were displayed on elegant arches draped in peach and gold. A warmth and intensity buzzed throughout the room, which was amplified by Becky G's encouragement. 

Each honoree's speech reflected the event's theme of elevating women and inspiring the next generation of female leaders. Quintana's powerful speech shared sage wisdom with aspiring music professionals in the room. “You absolutely do not have to change anything about yourself. Just work on your talent, be who you are, and follow your inner compass always,” she told the crowd, sparking a standing ovation. 

In a sweet touch to the already outstanding celebration, attendees were invited to create personalized bouquets. The gesture left honorees and guests alike feeling empowered and appreciated, with the evening both symbolically and quite literally giving everyone their flowers for their contributions to Latin music and culture.

Nominees "Swam" With The Big Fish

The Latin GRAMMY Awards do more than recognize artistic excellence — they invite nominees into a circle of industry peers who celebrate each other's achievements. At the Latin GRAMMY Nominee Reception, this vibrant community bonded over a deep appreciation for the artistry, dedication, and hard work it takes to earn this peer-voted honor.

The crowd at the Frost Science Museum’s Ocean Gallery was a mix of first-time Latin GRAMMY nominees such as Latin Mafia and Carlos Rivera, international stars such as Alok, and recently-announced nominees for the 2025 GRAMMYs.  Producers and collaborators who work with J Noa, Peso Pluma, Residente, Anitta and Kali Uchis were also in attendance. Guests represented a range of genres and disciplines: violinists, songwriters, DJs, salsa musicians, and even the singing clowns of Payasitas Nifu Nifa, who make children’s music, mingled energetically. 

Nominees proudly donned their medallions, capturing this pivotal career moment on the red carpet and posing in front of a giant, golden GRAMMY. The reception featured a stunning aquarium view, and guests could watch the fish, sharks, and stingrays swimming peacefully above them and snapped more photos. The aquarium was a fitting scene: this year’s class of nominees certainly got here by making waves in the music industry.

The Future Sounded Bright As Rising Stars Hit The Stage 

Held at Miami Beach’s Faena Forum and presented by Mastercard and Bank of America, the third annual Best New Artist Showcase brought an exciting spotlight to the future of Latin music. Over a performance-filled day, each of the seven Best New Artist nominees brought their unique flavor to the stage.

From Nicolle Horbath’s fresh popteño style to 13-year-old Kevin Aguilar’s heartfelt mariachi and corridos, every performance showcased a captivating fusion of genres. The crowd was especially energized when the three-piece girl group DARUMAS delivered an electrifying rock cover of Whitney Houston’s "I Wanna Dance with Somebody," getting everyone on their feet.

Other standout performances included Agris, Cacá Magalhães, Os Garotins, Íñigo Quintero, Sofi Saar, and Ela Taubert. Ultimately, it was Ela Taubert who took home the Latin GRAMMY on Thursday night, and she closed out the week with an emotional performance of her hit "¿Cómo Pasó?" alongside Joe Jonas at the 2024 Latin GRAMMYs. 

This showcase not only highlighted the diverse talent shaping the future of Latin music but also gave attendees an unforgettable opportunity to experience the next generation of superstars up close.

Carlos Vives' Life & Influence Was Fêted

The annual Latin GRAMMY Person Of The Year Year celebration honored Colombian artist and philanthropist Carlos Vives. The annual event drew a crowd of about 2,000 attendees to the Miami Beach Convention Center, including legends in Latin music and the next generation of stars.

Guests arrived in ornate attire, enjoying drinks and capturing memories with the Glambot’s interactive photo experience. Among the star-studded crowd were Camilo, Grupo Frontera, Rico Love, Aymee Nuviola, AleMor, and many more. The mayor of Miami also took the stage to offer a few heartfelt words of appreciation for Vives’ contributions. 

Read more: Carlos Vives, The 2024 Latin Recording Academy Person Of The Year, On The Colombia Music & Culture That Made Him

The evening culminated in a historic moment when six previous Latin GRAMMY Person Of The Year honorees gathered to pay tribute to Vives, a powerful salute to his legacy and impact on the Latin music community. Onstage at the 2024 Latin GRAMMYs, Carlos Vives was saluted by 2023 MusiCares Person Of The Year Jon Bon Jovi.

Somos Familia

In collaboration with the Recording Academy’s Florida Chapter,BMI and Rebeleon Entertainment, Latin music producers and artists gathered to celebrate in true Miami fashion — with a party. 

At the Los Producers event, attendees filled the venue’s balconies for the best views, while Latin GRAMMY nominees such as Cimafunk, Agris, Latin Mafia, and Trooko were spotted among the crowd. Guests danced and mingled to a mix of '80s classics and rock, all delivered in a Spanglish blend that had the crowd singing along. But the night truly came alive during a series of energetic performances from the likes of five-time Latin GRAMMY winner Luis Fonsi, The Warning, and Bruses.

Prior to taking the stage, Fonsi and his bandmates shared a sweet moment. The group sang "Happy Birthday" and brought out a cake for their guitarist, exemplifying the tight-knit family bond that defines the Latin music community. 

GRAMMY U Gained On The Ground Experience 

Throughout the week, over 75 GRAMMY U members volunteered on the talent team escorting artists such as Gloria Estefan and DARUMAS.

Florida Chapter Member Amy Torres shared her experience: "My dream has always been to work in the Latin music industry so this is a dream come true. This week, I’ve seen a lot of artists I’ve admired growing up and made connections both within GRAMMY U and outside of the organization." 

Patience Murray, a non-student GRAMMY U Member and singer/songwriter based in Florida, described GRAMMY Week as a "mind-blowing experience." "Being able to witness a music event of this caliber and magnitude felt like a once-in-a-lifetime manifestation exercise, and I'm grateful to have seen the stages I dream to one day perform on," she said, adding that her favorite part of the week was connecting with other GRAMMY U members. 

"I have gained so much respect for the talent teams who work tirelessly behind the scenes to ensure that every show looks effortless and enjoyable for the fans," Murray added.

2024 Latin GRAMMY Week was the definitive celebration of music's power to connect and inspire. As Latin music cements its place on the global stage, it’s clear that these artists are not only shaping the future of the industry but also fostering a greater sense of shared identity that transcends borders. 

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Luis Fonsi Performs | 2024 Latin GRAMMYs
Luis Fonsi

Photo: Jason Koerner/Getty Images

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Watch: Luis Fonsi Performs "Despacito" & Two More Of His Classics At The 2024 Latin GRAMMYs

Just after winning his sixth Latin GRAMMY, the Puerto Rican star celebrated his win — and career — with a feel-good performance of "No Me Doy Por Vencido," "Despacito" and "Santa Marta."

GRAMMYs/Nov 15, 2024 - 04:29 am

The legacy of Luis Fonsi's career practically goes hand-in-hand with the history of the Latin GRAMMY Awards. Fresh off his win for Best Pop Vocal Album at the 2024 Latin GRAMMYs, the Puerto Rican pop icon performed a medley of his greatest hits.

The career-spanning performance began with his beloved 2008 ballad, "No Me Doy Por Vencido." In a sparkling orange suit, Fonsi belted his heart out to the song that's become an anthem of hope. 

Dancers then joined him onstage for a sultry performance of his 2017 global smash, "Despacito," which had the whole audience — including Marc Anthony and his wife Nadia Ferreira — dancing along. Fonsi then closed out his live medley with the upbeat "Santa Marta" from his latest album, El Viaje; he danced into the audience where this year's Person Of The Year honoree, Carlos Vives, sang along with him.

The ambitious El Viaje, which was recorded in several different countries around the world, earned Fonsi a Latin GRAMMY win for Best Pop Vocal Album. It marks his 11th Latin GRAMMY nomination to date; he has won six Latin GRAMMYs, four of those thanks to "Despacito," which won Record Of The Year and Song Of The Year in 2017.

"What I'm most proud of is just that — it's a song that represents my heritage, my language, and the love of my island, Puerto Rico," Fonsi told GRAMMY.com about "Despacito" back in 2022. "It has that swag, that thing, that sabor that we carry in our blood. It's a celebration of all of that."

Just after the 2024 Latin GRAMMYs, Fonsi will add an exciting first to his resume: his film debut. The singer will star in the rom-com Say A Little Prayer, which opens in theaters on Nov. 22. 

Check out the complete list of winners and nominees at the 2024 Latin GRAMMYs.

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