In a brand-new editorial series, the Recording Academy has asked its Membership to reflect on their career journeys, the current state of the music industry and what we can do to collectively and positively move forward in the current social climate. Below, two-time GRAMMY-winning Hawaiian singer/songwriter Kalani Pe'a shares his open letter with GRAMMY.com readers. 

When we hear the word "authenticity," we think of traditional, something new or original. We automatically assume the word exemplifies one's creativity—someone who is innovative, unique and different from the rest. I'm all about that and much more. I'm not the typical Hawaiian slack key or 'ukulele artist most people expect me to be. I am a singer who speaks Hawaiian fluently, dressed in sequin blazers and Hawaiian print bowties, singing Hawaiian, contemporary and soul music. I also do Motown in Hawaiian if I had to, because I can as a modern, two-time GRAMMY-winning Hawaiian musician.

As an independent musician who is the co-founder and CEO of Pe'a Records & Entertainment, I am proud to own all of my music. I am my own label, publishing and entertainment company. My husband, Allan B. Cool, is also the co-founder and CEO of our company. We do everything on our own. We own all publishing rights to my music and we operate our own label. I answer to no one other than my husband. 

Allan is also a two-time GRAMMY-winning co-producer on my debut and sophomore albums. I am an independent singer/songwriter who won two GRAMMY awards, making history as the first Native Hawaiian to win a GRAMMY award with my debut album, E Walea, in 2017 in the Best Regional Roots Music category. I made history again winning another GRAMMY award in 2019 with my sophomore album, No 'Ane'i. 

But it's not about the history-making. It's not about the accolades. The awards don't define the true you. Awards shouldn't be able to demonstrate the person you've become. It's about making and creating music, arranging songs, finding a safe spot or space at home and jotting down lyrics and arranging music. The Recording Academy, and winning GRAMMY awards as a Hawaiian, contemporary and soul artist, has given me the opportunity to network and build relationships with thousands of members in the Academy: musicians, songwriters, producers and engineers at the Academy's functions, especially when we celebrate once a year at the GRAMMY Awards in L.A. 

The GRAMMYs gave me a full-time job as a touring musician. I am a devoted member, and I love to listen and network with all types of musicians, music-makers and creators around the world. This pandemic has really affected many of us, where all of our shows and concerts got cancelled. We really had to learn to save or generate income in order to survive. 

The questions came to mind: How are you paying for your mortgage? Other household bills? Food? Or medical bills? If I've lost shows, what do I do next? How will I survive as a multi-GRAMMY-winning, full-time touring musician during this crisis?

I had to plan a "horizon scanning" concept. Meaning, I had to plan out goals for the entire year. Some may be short-term or long-term, but these were goals that help me reflect and embrace what was truly in my reach. I panicked for a bit, but I had to collect my fears, throw them in a bottle and send that bottle away across the ocean and hopefully never see those fears return to me. 

My life as a GRAMMY-winning artist changed forever. I left a full-time teaching job five years ago to live my dreams. During this crisis, I am applying for numerous COVID-19 relief grants and cultural, competitive and music grants to help me stay afloat as a musician. I have applied to grants to help me start my third solo project, coming out later in 2021, so that I have monies to start music video content and other digital marketing content. I don't come from any label. I have to work harder as an indie artist. The struggle is real, but I am doing my best to continue to create music each day. 

I am ready to tour again and sell out shows across Hawai'i, the West and East Coast of the U.S. and Japan. I look forward to performing in Europe in the upcoming years, sharing Hawaiian language and music across the globe. I encourage all music creators to continue finding your voice: Share it through songwriting and arranging new music. Never give up.

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I encourage artists to apply for COVID-19 relief funds and grants. If you get denied the first round, never give up on these grants. There are performing arts centers who truly believe in your gift. Share and speak about it. Do grants first then loans as the last resort. When the grants for music are out there, dive into it. Prepare 3-4 hours out of the day to apply for them and also gather your best work as supportive documents. I am also uploading new and old content on all social media platforms every day. 

Whether we're stuck at home, continuously post something on social media about your music. Post a blog, an old pic, some new material, some teasers for upcoming music or projects, a piece of bread or something you drank on Facebook, Instagram or TikTok. Consistently post any content, whether about music or family, during this pandemic and be engaging with your audience. Do Live feeds and talk about your music creation, sing a song or two. I was honored to have done a few Live performances. 

I am that type of musician that doesn't ask for donations or has a personal Venmo or PayPal. Every musician has their own goals and objectives when it comes to making a living. Some musicians play in bars or hotels on Maui and others are touring musicians like me. What I've done the last few months was host a 30-minute to 1-hour show. The first show was last May where I sang some of my original compositions and I had a donation link that went directly to the Alzheimer's Association. My grandmother, who turned 90 in November, suffers from Alzheimer's disease. I try my best to donate a part of my concert proceeds to the association to take care of our kupuna (elders) and their caregivers. 

My second online show was 1 hour in June, and I gave away prizes. I had local businesses and entrepreneurs, who are makers, creators and bakers of Hawai'i, donate their "art" to me, and I gave it away as prizes. Thousands tuned in and were anxious to win. I did this to build a collaboration with local businesses who are the face of Maui and Hawai'i altogether. I wanted to support the businesses during these trying times. It brought awareness to these local brands in a time like this. Many have moved to all online shopping.

We musicians have bills to pay, so how do we stay relevant? Social media and digital marketing are important resources to stay relevant as a working musician. Get on all platforms, from Facebook, Instagram, Twitter or TikTok. The audiences and target audiences vary from each platform, but engage with your audience. You have fans all over the world if you're a recording artist. Start a website, update your website or create a Wiki page. On social media, you can post 50 times a day, but consistently share your work. 

We are indie artists. We are our own label. We do everything on our own and we don't have the support like artists do with big labels. We need to be creative and authentic in our own way as indies, as music-makers, creators and shakers of today. Continue creating and making music. Our music is our medicine. The world needs that medicine during this time. Let's heal the world with our creation of music, being ourselves as the music-makers while building "bridges," not "walls" or "cages," around the world. 

Also, know your value. If Live performances on social media is what you're good at, do it. I personally refuse to have a PayPal or Venmo link; however, it's up to you as a musician. Everyone has different goals. Know your value and surround yourself with likeminded and valuable people. If you already sell $100 tickets for your shows, why do a free online concert? 

Think of strategies on how to earn your income during this pandemic. Will you create an online ticketing show? Will you have a donation link set up and sell merchandise online? Or will you help other local businesses thrive by doing gift giveaways during your little online show? 

Be the voice during this pandemic. Continue making music. Focus on value. Be authentic. Never change your sound. Never allow anyone to define your success as an indie artist and be you. 

Learn more about Kalani Pe'a and his music.

For info on grant-writing for musicians and COVID-19 relief funds for artists and musicians, visit Kalani Pe'a's official Facebook page.

Learn more about the Recording Academy's Membership.

Producer & Engineer Gena Johnson: How To Create Total Harmony In A Recording Session

Editor’s Note: Updated Friday, Oct. 20, 2023, to reflect voting and awards information for the 2024 GRAMMYs.

Editor’s Note: This article was updated and republished on Wednesday, Dec. 4, 2024, to reflect information about Final Round Voting for the 2025 GRAMMYs.

The annual GRAMMY Awards voting process is more transparent than it's ever been. Every year, the Recording Academy continues to fine-tune this process to its purest form: a peer-to-peer vote, from one member of the global music community to another.

The GRAMMY is the music industry's highest honor. As the only peer-recognized award in music, the GRAMMY represents the recognition and respect that can only come from within the family of music people. Your vote is important. Beyond recognizing and celebrating your fellow peers, your GRAMMY vote has a practical and real-life impact on the music world and its creators.

We've already covered the nuts and bolts of the GRAMMYs voting process with a detailed guide explaining everything you need to know about Final Round GRAMMY Voting for the upcoming 2025 GRAMMYs, officially known as the 67th GRAMMY Awards. Today, we're taking a deep dive into some of the many reasons why your GRAMMY vote matters this year and every year.

The Power Is In Your Hands

No matter the context in which you vote — from state fairs all the way to presidential elections — does it ever feel like your ballot is just one drop in a vast ocean? To a degree, this is understandable: One vote can seem minor when placed among hundreds or thousands of other votes.

Through the lens of the annual GRAMMYs voting process, don't forget this reality: Every GRAMMY vote truly counts and every Recording Academy Voting Member matters. Your vote directly determines the outcome of the GRAMMY Awards, including all GRAMMY winners and GRAMMY nominees. This has been proven throughout the decades, and it's about to be underlined again.

Without your input, and that of the Recording Academy's wider Voting Membership, the GRAMMYs cannot happen — period. Becoming a Recording Academy Voting Member — stepping up to that responsibility — is no small assignment. By doing so, you become a steward of this important tradition and honor, and you continue the legacy of music's only peer-voted award.

But other than just keeping an awards show running, why is GRAMMY voting such an awesome responsibility?

Learn More: The Impact Of A GRAMMY Win: Life After The Award

Your Vote Can Influence The Future Of Music

Whether you've been a Recording Academy Voting Member for months or for decades, you undoubtedly know that the impact of a GRAMMY Award continues far beyond GRAMMY night. Your vote can make a career-defining difference in the lives of artists and creators and inspire future generations to evolve the music industry at large.

Every year, the annual list of GRAMMY nominees and GRAMMY winners creates ever-lasting, industry-shifting ripple effects across music, and it often dictates what happens next through your speakers and on stages. In fact, the so-called "GRAMMY Effect," a well-established music industry phenomenon in which many GRAMMY nominees and GRAMMY winners experience significant music sales boosts following GRAMMY night, has positively impacted the careers of past winners like Jon Batiste, Olivia Rodrigo and Chris Stapleton, among many others.

When it comes to music, you can make a difference across the music industry and in the lives of today's artists and creators with your GRAMMY vote. Just take a look at the artists leading music today; they partly got there because of people just like you and your GRAMMY vote. 

Your Vote Can Make GRAMMY History

Every vote has the potential to make GRAMMY history, and that's no different when it comes to the 2025 GRAMMYs. Your vote in every GRAMMY Category will contribute to these special moments in GRAMMY history.

Voting Allows All Voting Members To Be Heard

You're a member of the Recording Academy because of your genuine contributions to the music world and the distinct perspective you bring to this society of music creators. Your dedication to your craft is distinct, your voice is unique, and your GRAMMY vote is critical.

The fact of the matter is, we need you as a Voting Member to execute and evolve the annual GRAMMY Awards voting process. Our members are what make the Recording Academy and the GRAMMY Awards special and impactful. Your GRAMMY vote represents your voice within the Academy, and its impact will influence the music industry at large for years to come.

Plus, for new members who just joined the Recording Academy, voting allows you to make your voices heard right away!

Voting Advances Diversity Across Music

The Recording Academy's 2024 New Member Class, initiated this year, reflects the organization's ongoing commitment to Diversity, Equity & Inclusion across the ethnicities, genres and crafts that power the music industry, a pillar held true all year long.

Recording Academy Voting Members are responsible for representing the music community and celebrating the creative accomplishments of their peers, especially within their direct genres and communities. To help ensure the quality of voting every GRAMMY season, members are directed to vote only in their areas of expertise and those in which they are a peer. Your vote represents and impacts your direct community of artists and creators. Thus, by becoming a member and by actively voting, you are ensuring the GRAMMY Awards truly reflect the diversity of our global music industry. 

Voting Is Not Just An Opportunity — It's A Responsibility

Being a Recording Academy Voting Member comes with many amazing perks: You can advocate to protect the rights of music makers and advance creators' interests on important policy matters via our Advocacy department; you can connect with fellow members through member-only initiatives and programs; you can run for a Recording Academy Board and/or participate on advisory committees; you can vote in Chapter elections; and so much more.

Some of the most impactful Recording Academy membership perks are directly tied to the GRAMMYs. As a Recording Academy Voting Member, you can participate in the GRAMMY Awards process on multiple levels, including: submitting your work and art for GRAMMY consideration; proposing rule changes to the awards process; and voting for the nominees and winners at the annual GRAMMY Awards.

Recording Academy Voting Members share an obligation to participate in the annual GRAMMY Awards voting process to help fulfill a vital part of the Academy's mission: to celebrate music and its makers. Ultimately, GRAMMY voting allows you to push our music industry forward and contribute to the ongoing evolution and legacy of the GRAMMY Awards.

Just like Recording Academy membership itself, GRAMMY voting is not just a privilege; it's a major responsibility each Voting Member holds. So, use your GRAMMY vote to make the impact you wish to see across the music industry.

Editor’s Note: This article was updated and republished on Monday, Dec. 2, to reflect information about Final Round Voting for the 2025 GRAMMYs.

Now that the 2025 GRAMMY nominations have been announced, the final phase of the GRAMMY voting season is in full swing. Ahead of the 2025 GRAMMYs, which take place Sunday, Feb. 2, live at Crypto.com Arena in Los Angeles, GRAMMY voters will vote on the artists, creators and releases who will take home the coveted GRAMMY Award on Music's Biggest Night.

This month, GRAMMY voters enter the final step in the GRAMMY Awards voting process: Final Round Voting. Taking place from Thursday, December 12, 2024, through Friday, January 3, 2025, Final Round Voting will ultimately determine the GRAMMY winners across all 94 Categories to be awarded at the 2025 GRAMMYs.

The Recording Academy, the organization behind the annual GRAMMY Awards, encourages our Voting Members to educate themselves on the GRAMMY voting process each year as they prepare to cast their ballots when GRAMMY voting opens. To help guide Voting Members through the GRAMMY voting process, we've put together a thorough and informative guide outlining all the key dates, deadlines and voting guidelines to know this year.

Here's everything you need to know about Final Round Voting for the 2025 GRAMMYs, officially known as the 67th GRAMMY Awards.

Learn More: Who Are The Top GRAMMY Awards Winners Of All Time? Who Has The Most GRAMMYs?

ROAD TO THE 2025 GRAMMYs

As a member of the Recording Academy, you may be asked questions about the GRAMMY voting process. Equip yourself with the knowledge to explain the complete GRAMMY Awards process by visiting our interactive online resource, which breaks down the full GRAMMY Awards journey from beginning to end.

Below is an overview of the complete GRAMMY Awards process as related to the 2025 GRAMMYs.

KEY DATES: 2025 GRAMMYs

Key dates for the 2025 GRAMMY Awards season are as follows:

Sept. 16, 2023 – Aug. 30, 2024
Product Eligibility Period
The period by which recordings are submitted for GRAMMY consideration. All releases must be available for sale, via general distribution, to the public by this date and through at least the date of the current year's voting deadline (final ballot) to be eligible for the 2025 GRAMMY Awards.

July 8, 2024 – Aug. 23, 2024
Media Company Registration Period
Media companies must apply for registration with the Recording Academy to submit recordings.

July 17, 2024 – Aug. 30, 2024
Online Entry Period
All eligible recordings must be entered prior to the close of the Online Entry Period, regardless of the public release date.

Oct. 4, 2024 – Oct. 15, 2024
First Round Voting
First Round Voting determines all the GRAMMY nominees for each GRAMMY Awards year.

Nov. 8, 2024
Nominees Announced for the 2025 GRAMMY Awards
Announcing the official nominees list for the 2025 GRAMMYs.

Dec. 12, 2024 – Jan. 3, 2025
Final Round Voting
Determines the GRAMMY winners across all categories revealed on GRAMMY night.

Feb. 2, 2025
2025 GRAMMY Awards
Music's Biggest Night, recognizing excellence in the recording arts and sciences.

Learn More: How Much Is A GRAMMY Worth? 7 Facts To Know About The GRAMMY Award Trophy

HOW DOES GRAMMY VOTING WORK?

THE GRAMMYS ONLINE ENTRY PROCESS

The annual GRAMMY Awards journey begins with the Online Entry Process (OEP). During OEP, which this year took place from July 17 through Aug. 30, Media Companies and Recording Academy members submitted recordings, music videos/films and releases for consideration to be included on the 2025 GRAMMY Awards ballot. Submissions that were not formally submitted during OEP were not considered for the 2025 GRAMMYs.

Eligible releases must have been released during the Product Eligibility Period, which this year comprised the period between Sept. 16, 2023, through Aug. 30, 2024; all releases must be available for sale, via general distribution, to the public by this date and through at least the date of the current year's voting deadline (final ballot) to be eligible for the 2025 GRAMMY Awards.

SUBMISSIONS SCREENING

After the Online Entry Process, the Recording Academy's Awards Department and genre screening committees manually reviewed all entries to ensure they were categorized in the appropriate GRAMMY Categories. The purpose of genre screening committees is not to make artistic or technical judgements about the submissions, but rather to ensure each entry is eligible and placed in its proper Category.

FIRST ROUND VOTING & FINAL ROUND VOTING

Following OEP, the GRAMMY voting process begins with First Round Voting, which this year took place in October and determined the nominees at the 2025 GRAMMYs.

The annual GRAMMY voting process is divided into two phases: First Round Voting, which determines all the GRAMMY nominees for each GRAMMY Category each year, and Final Round Voting, which ultimately determines the GRAMMY winners across all Categories revealed on GRAMMY night. It is crucial for all Recording Academy Voting Members to actively participate in both First Round Voting and Final Round Voting. This will ensure that all eligible artists, musicians and creators are fairly evaluated based on their artistic and technical merits and will help the wider music community determine the leading music of the year, as voted on by their peers.

The ballots GRAMMY voters submit during Final Round Voting this month will determine the GRAMMY winners at the 2025 GRAMMYs, which will be announced live on the GRAMMY stage on Sunday, Feb. 2. Thus, it's essential for all GRAMMY voters to be involved.

WHO VOTES FOR THE GRAMMYS?

As the only peer-voted award in music, the GRAMMY Award is the highest honor in all of music. That's because GRAMMY nominees and GRAMMY winners are determined by Voting Members, who are composed of vetted and venerable performers, songwriters, producers, engineers, instrumentalists, and other creators currently working in the recording industry. Every GRAMMY vote affirms this prestige and strengthens the highest excellence in music and the recording arts and sciences.

Final Round Voting ballots are provided to Voting Members in good dues standing. To ensure the quality of GRAMMY voting, members are directed to vote only in their areas of expertise and those in which they are a peer: up to 10 GRAMMY Categories across three Fields, plus the six General Field Categories (Record Of The Year, Album Of The Year, Song Of The Year, Best New Artist, Producer Of The Year, Non-Classical, and Songwriter Of The Year, Non-Classical). This process ensures the quality of the voting during the full GRAMMY Awards process.

Learn more about Recording Academy Membership and how to become a member.

Voting Members represent and celebrate the accomplishments of their peers in their genre. By voting only in Categories where they are a peer, GRAMMY voters help ensure the GRAMMY Awards reflect the diversity and excellence of our music community.

GRAMMY voters were selected amongst thousands of applicants for their expertise, skill, and diverse background. Your vote represents your voice within the Academy, and its impact will influence music history.

Read More: Your Vote, Your Voice: 6 Reasons Why Your GRAMMY Vote Matters

VOTE TABULATION

To maintain integrity in the voting process, ballots are collected and tabulated by the independent accounting firm Deloitte.

HOW ARE GRAMMY NOMINATIONS DETERMINED?

After GRAMMY voters submit their votes, the top five finalists in each GRAMMY Category are nominated for a GRAMMY Award, except for the General Field Categories of Record Of The Year, Album Of The Year, Song Of The Year, and Best New Artist, where the top eight finalists are the nominees.

HOW TO VOTE IN THE 2025 GRAMMYS

Recording Academy Voting Members can access their Final Round Voting ballot for the 2025 GRAMMYs via their member dashboard starting at 9 a.m. PT / 12 p.m. ET on Thursday, December 12, 2024. Final Round Voting closes at 6 p.m. PT / 9 p.m. ET on Friday, January 3, 2025.

Before voting opens, please make sure you have the correct email and password to login. If your credentials are invalid, reset your password. For further assistance, see the following contact info below:

VOTER TECHNICAL SUPPORT

PHONE: 866-992-9902 x403
EMAIL: grammys@yangaroo.com
HOURS: M-F, 5 a.m. — 5 p.m. PT / 8 a.m. — 8 p.m. ET (Note holiday schedule below.)

• Dec. 24 & Dec. 31: 6 a.m. PT – 1 p.m. PT / 9 a.m. ET – 4 p.m. ET

• Dec. 25, Dec. 26 & Jan. 1 – CLOSED

• Final Round Voting: Thursday, December 12, 2024 – Friday, January 3, 2025  

AWARDS, FYC (FOR YOUR CONSIDERATION) & NON-TECHNICAL SUPPORT:

PHONE: 833-789-8683
EMAIL: votersupport@grammy.com

HOURS: 9 a.m. – 5 p.m. PT / noon – 8 p.m. ET (Note holiday schedule below.)

• Dec. 14, Dec. 15, Dec. 20, Dec. 21, Dec. 25 & Jan. 1 – CLOSED

MEMBERSHIP QUESTIONS:

PHONE: 866-794-3391
EMAIL: membership@grammy.com
HOURS 9 a.m. – 5 p.m. PT / noon – 8 p.m. ET

Learn More: The Impact Of A GRAMMY Win: Life After The Award

NEW CHANGES TO GRAMMY AWARDS CATEGORIES

In June, the Recording Academy shared a series of updates to the annual GRAMMY Awards process for the 2025 GRAMMYs, including adjustments to eligibility criteria, Category renaming, and submission guidelines updates for some Categories. All updates go into effect immediately at the 2025 GRAMMYs. Learn more about the GRAMMY Awards Categories changes as related to your areas of expertise ahead of casting your votes for the 2025 GRAMMYs.

Read More: GRAMMY Awards Updates For The 2025 GRAMMYs: Here's Everything You Need To Know About GRAMMY Awards Categories Changes & Eligibility Guidelines

GRAMMY BALLOT ESSENTIALS

The search and flexibility enhancements recently added to GRAMMY voting ballots will return for this GRAMMY season. The Category selection tool, which minimizes scrolling time and creates an easy-to-use ballot for each voter, will return for Final Round Voting this year.

TIPS FOR SUCCESSFUL GRAMMY VOTING

Every GRAMMY voting season is unique. To help GRAMMY voters prepare for Final Round Voting, we've compiled a helpful guide of GRAMMY voting tips.

LISTENING TO NOMINATED RECORDINGS

During Final Round Voting, Recording Academy Voting Members can stream submitted recordings on select streaming services. The Recording Academy encourages all Voting Members to listen to all submitted recordings in the Categories in which they are voting to ensure intentional listening and thoughtful voting. This process will encourage respect and consideration for all creators and their submitted works on behalf of GRAMMY voters.

Learn More: Recording Academy Renames Best Song For Social Change Award In Honor Of Harry Belafonte

GRAMMY VOTING & SOLICITATION GUIDELINES

Each year, Recording Academy Voting Members drive the GRAMMY Awards process. The Recording Academy respects its Voting membership body and trusts that each Voting Member will uphold the GRAMMY standard of excellence by voting with integrity and discipline.

All Voting Members should only cast their votes based on the artistic and technical merits of the submitted recordings and products. This will ensure that the annual GRAMMY Awards process is fair and ethical for all creators and submitted works. Read the Recording Academy's Voting and Solicitation Guidelines and Voter Code of Conduct for additional information before submitting your GRAMMY votes.

VOTE WITH THE NEW "MY ACADEMY HUB" MOBILE APP

The Recording Academy is proud to provide Final Round Voting ballot access within the new "My Academy Hub" mobile app.* Visit your member dashboard anytime, anywhere right at your fingertips. Download the mobile app in the Apple App Store or Google Play Store today and be sure to set up biometric login so you'll never have to remember your password again^.

Having issues? For questions and technical support regarding the app, please contact us at app@recordingacademy.com.

*The GRAMMY Voting process remains unchanged, and members will now be able to access their Final Round Voting ballots directly in their member dashboards via the "My Academy Hub" mobile app.

^Members in almost all locations, domestic and international, can download and use the mobile app. Please note the app is not currently available to members in China.

Learn More: The Recording Academy Adds More Than 3,000 Women GRAMMY Voters Since 2019, Surpassing Its 2025 Membership Goal

ADDITIONAL RESOURCES

For more information about the 2025 GRAMMY Awards season, learn more about the annual GRAMMY Awards process; read our FAQ (Frequently Asked Questions) section; view the official GRAMMY Awards Rules and Guidelines; and visit the GRAMMY Award Update Center for a list of real-time changes to the GRAMMY Awards process.

Cast your GRAMMY votes for the 2025 GRAMMYs once Final Round Voting opens Thursday, December 12, 2024, and make sure to watch Music's Biggest NightSunday, Feb. 2, to see who wins the GRAMMY gold.

Editor's note: This article was updated to include the latest information about Kendrick Lamar's 2024 album release 'GNX,' and up-to-date GRAMMY wins and nominations with additional reporting by Nina Frazier.

When the world crowns you the king of a genre as competitive as rap, your presence — and lack thereof — is palpable. After a five-year hiatus, Kendrick Lamar declaratively stomped back on stage with his fifth studio album, Mr. Morale & The Big Steppers, to explain why the crown no longer fits him.

Two years later, Lamar circles back to celebrate the west on 2024's GNX, a 12-track release that revels in the root of his love for hip-hop and California culture, from the lowriders to the rappers that laid claim to the golden state.

“My baby boo, you either heal n—s or you kill n—s/ Both is true, it take some tough skin just to deal with you” Lamar raps on "gloria" featuring SZA, a track that opines on his relationship with the genre.

The Compton-born rapper (who was born Kendrick Lamar Duckworth) wasn't always championed as King Kendrick. In hip-hop, artists have to earn that moniker, and Lamar's enthroning occurred in 2013 when he delivered a now-infamous verse on Big Sean's "Control."

"I'm Makaveli's offspring, I'm the King of New York, King of the Coast; one hand I juggle 'em both," Lamar raps before name-dropping some of the top rappers of the time, from Drake to J.Cole.

Whether you've been a fan of Lamar since before his crown-snatching verse or you find yourself in need of a crash course on the 37-year-old rapper's illustrious career, GRAMMY.com answers nine questions that will paint the picture of Lamar's more than decade-long reign.

Who Discovered Kendrick Lamar?

Due to the breakthrough success of his Aftermath Entertainment debut (good kid, m.A.A.d city), most people attribute Kendrick Lamar's discovery to fellow Compton legend Dr. Dre. But seven years before Dre's label came calling, Anthony "Top Dawg" Tiffith saw potential in a 16-year-old rapper by the name of K.Dot.

Lamar's first mixtape in 2004 was enough for Tiffith's Top Dawg Entertainment (TDE) to offer the aspiring rapper a deal with the label in 2005. However, Lamar would later learn that Tiffith's impact on his life dates back to multiple encounters between his father and the TDE founder, which Lamar raps about in his 2017 track "DUCKWORTH."

How Many Albums Has Kendrick Lamar Released?

Kendrick Lamar has released six studio albums: Section.80 (2011), Good Kid, M.A.A.D. City (2012), To Pimp a Butterfly (2015) DAMN. (2017),Mr. Morale & the Big Steppers (2022), and GNX (2024). Good Kid, M.A.A.D. City, To Pimp a Butterfly and DAMN. received both Rap Album Of The Year and Album Of The Year GRAMMY nominations. 

What Is Kendrick Lamar's Most Popular Song?

Across the board, it's "HUMBLE." The 2017 track is Lamar's only solo No. 1 on the Billboard Hot 100 (he also reached No. 1 status with Taylor Swift on their remix of her 1989 hit "Bad Blood"), and as of press time, "HUMBLE." is also his most-streamed song on Spotify and YouTube.

How Many GRAMMYs Has Kendrick Lamar Won?

As of November 2024, Kendrick Lamar has won 17 GRAMMYs and has received 57 GRAMMY nominations overall, solidifying his place as one of the most nominated artists in GRAMMY history and the second-most nominated rapper of all time, behind Jay-Z. Five of Lamar's 17 GRAMMY wins are tied to DAMN., which also earned Lamar the status of becoming the first rapper ever to win a Pulitzer Prize.

His most recent wins include three awards at the 2023 GRAMMYs, which included two for his album Mr. Morale & The Big Steppers, and Best Rap Performance for "The Hillbillies" with Baby Keem. 

Does Kendrick Lamar Have Any Famous Relatives?

He has two: Rapper Baby Keem and former Los Angeles Lakers star Nick Young are both cousins of his.

Lamar appeared on three tracks — "family ties," "range brothers" and "vent" — from Keem's debut album, The Melodic Blue. Keem then returned the favor for Mr. Morale & The Big Steppers, featuring on "Savior (Interlude)" and "Savior" as well as receiving production and writing credits on "N95" and "Die Hard."

Read More: Meet The First-Time GRAMMY Nominee: Baby Keem On Inspiring Rap's Next Generation, Why "Producer Artists" Are The Best & The Likelihood Of A Kendrick Lamar Collab Album

Why Did Kendrick Lamar Wear A Crown Of Thorns?

Lamar can be seen sporting a crown of thorns on the Mr. Morale & The Big Steppers album cover. He has sported the look for multiple performances since the project's release.

Dave Free described the striking headgear as, "a godly representation of hood philosophies told from a digestible youthful lens."

Holy symbolism and the blurred line between kings and gods are themes Lamar revisits often on Mr. Morale & The Big Steppers. He uses lines like "Kendrick made you think about it, but he is not your savior" and songs like "Mirror" to reject the unforeseen, God-like expectations that came with his King of Hip-Hop status.

According to Vogue, the Tiffany & Co. designed crown features 8,000 cobblestone micro pave diamonds and took over 1,300 hours of work by four craftsmen to construct.

Why Did Kendrick Lamar Leave TDE?

After five albums, four mixtapes, one compilation project, an EP, and a GRAMMY-nominated Black Panther: The Album, Kendrick Lamar and Top Dawg Entertainment (TDE) confirmed that Mr. Morale & The Big Steppers was the Compton rapper's last project under the iconic West Coast label. 

According to Lamar, his departure was about growth as opposed to any internal troubles. "May the Most High continue to use Top Dawg as a vessel for candid creators. As I continue to pursue my life's calling," Lamar wrote on his website in August 2021. "There's beauty in completion."

TDE president Punch expressed a similar sentiment in an interview with Mic. "We watched him grow from a teenager up into an established grown man, a businessman, and one of the greatest artists of all time," he said. "So it's time to move on and try new things and venture out."

Before Lamar's official exit from TDE, he launched a new venture called pgLang — a multi-disciplinary service company for creators, co-founded with longtime collaborator Dave Free — in 2020. The young company has already collaborated with Cash App, Converse and Louis Vuitton.

Has Kendrick Lamar Ever Performed at The Super Bowl?

Yes, Kendrick Lamar performed in the halftime show for Super Bowl LVI in Los Angeles in 2022, alongside fellow rap legends Dr. Dre, Snoop Dogg and Eminem, as well as R&B icon Mary J. Blige. Anderson .Paak and 50 Cent also made special appearances during the star-studded performance. As if performing at the Super Bowl in your home city wasn't enough, the Compton rapper also got to watch his home team, the Los Angeles Rams, hoist the Lombardi trophy at the end of the night.

Three years after his first Super Bowl halftime performance, Lamar will return to headline the Super Bowl LIX halftime show on Feb. 9, 2025 — just one week after the 2025 GRAMMYs — at the Caesars Superdome in New Orleans. 

Is Kendrick Lamar On Tour?

Yes. Kendrick Lamar is currently scheduled to hit the road with SZA on the Grand National Tour beginning in May 2025. Lamar concluded The Big Steppers Tour in 2022, where he was joined by pgLang artists Baby Keem and Tanna Leone. The tour included a four-show homecoming at L.A.'s Crypto.com Arena in September 2022, followed by performances in Europe,Australia, and New Zealand through late 2022. 

Currently, there are no upcoming tour dates scheduled, but fans should check back for updates following the release of GNX.

When Sam Barber wrote his first song, he had no idea how far it would take him. Just 16 at the time, the country singer/songwriter penned "Straight and Narrow," an aching, clear-eyed plea for resilience that revealed his old soul — and proved he's a star on the rise.

"Straight and Narrow," which appeared on Barber's 2023 EP, Million Eyes, was the now 21-year-old's first brush with viral success, racking up streams and drawing in fans who were intrigued by the young guitar slinger who seemed to appear out of nowhere. The song would eventually land on Billboard charts — in both rock and country — and helped Barber earn a Grand Ole Opry debut and a partnership with Atlantic Records.

Barber's latest milestone is his debut album, Restless Mind, which arrived Nov. 1. The double LP shows the true breadth of his artistry, which is grounded in raw, narrative songwriting — like that of two of Barber's musical idols, Zach Bryan and Tyler Childers — and gritty, spare production that puts the listeners' focus squarely on Barber's emotive, bellowing voice.

Barber says he originally planned to record around a dozen songs for the LP, but instead, Restless Mind comprises a whopping 28 tracks. While that volume was intentional, Barber wasn't trying to keep up with the double-album trend country music has seen as of late — he simply wanted to please his fans.

Though he just began sharing his music in 2021, Barber's rapidly growing fan base — who first loved him for his covers on TikTok — continuously asked for more music. He felt his listeners deserved as much from him as he could muster for his debut album, and as he tells GRAMMY.com, "I want them to know I am working very hard."

Barber describes himself as a prolific writer and that it's his love for songwriting, specifically, that motivates him. Restless Mind is "an accumulation of my entire music career up to this point," Barber says, adding that some material comes from his teen songwriting years while other songs are just months old.

At the helm of Restless Mind was producer Eddie Spear, whose creative partnership with Barber began in 2022 after Spear DMed the singer. As one of Zach Bryan's frequent collaborators, Spear's desire to work with Barber wasn't just "surreal" for the budding star, but also validated the work he'd created up to that point. Spear's involvement also helped Barber see his music in a new light.

"Eddie made my songs something that I never could have imagined, just putting extra pieces," Barber says. "And the people I met in the room… It opened my mind to a completely different world of music that I didn't even know was a thing."

One such world is pop. Barber and GRAMMY-winning songwriter Amy Allen, whose extensive list of credits includes cuts for pop stars like Harry Styles and Sabrina Carpenter, met at a co-write and found unexpected creative common ground. Though he initially felt skeptical that they could bridge the gap between their different styles, Barber left their session (which spawned Restless Mind's "Thought of You," as well as a few other unreleased songs) with an expanded sense of what his music could be.

Restless Mind opens with the honest and tender track "Man You Raised," inspired by Barber's close relationship with his mother. After sharing a snippet of a voicemail from her, Barber promises his mother not to let the freewheeling lifestyle of a touring musician get the better of him. A singer who sometimes favors feeling over precision, Barber wrings every last drop of emotion from the lyric, a move that characterizes the rest of the album.

While 28 tracks can be daunting, Restless Mind is thoughtfully sequenced, with other bits of scene-setting audio sprinkled throughout and offering natural resting points. "G-PA," for example, is a clip of Barber's grandfather speaking about how the singer's "mind is always on the move," and sets up the Avery Anna-featuring title track, which offers one of Barber's most haunting vocals.

Another highlight is "Bet on My Ghost," which takes cues from grunge and alt-rock with its droning opening riff and Barber's garbled delivery. "Down the Road" lightens the sonic mood, with a driving beat and rambling riff illustrating the restlessness at the heart of the lyric. Barber closes the LP with "You Know I Know," an ambivalent song about existential exhaustion that makes a drastic musical shift in its final minute — ending Restless Mind in both poignant and captivating fashion.

Barber's live show is equally as compelling as his music, and he suggests that time on the road has been especially educational as he navigates the ins and outs of both stardom and live performance. Before kicking off his headlining Restless Mind Tour in September, Barber has spent 2024 playing other headlining gigs as well as festival slots at Stagecoach, Railbird and Lollapalooza. And last year, he had the chance to learn from Ed Sheeran and Bruce Springsteen, both of whom Barber opened for on select dates.

"Ed wanted to show me that, no matter how large or big you are, people thinking you are just a good human being goes the longest way," Barber recalls. "It will get you as far as anything else."

Watching Sheeran perform was equally as impactful as his words of wisdom. "The way that he would go up on stage with just a guitar and completely control a crowd, the things he said and the emotion he could put out — everyone was dead silent, and it showed me that you don't need that much," Barber adds. "You just have to be a good person, [be] strong and know yourself. People see that."

Barber may rub elbows with big-name stars these days, but he says it's his family who truly fuels his creative fire. In fact, his late great-grandfather's musical history was what first inspired him to make music, and it was his mother who encouraged him to drop out of college in favor of pursuing music.

"My great-grandpa had played in bars and stuff," Barber says. "He had his old guitar in my parents' house, and that's what I picked up for the first time. I never got to meet him, unfortunately, but knowing that there was music in the family, it drove me."

He also calls his grandfather, who is still living, one of the "biggest supports and motivations" — and may be one of the biggest reasons Barber is wise beyond his years.

"He's the hardest working man I've ever met in my life," Barber adds. "He definitely showed me that anything is possible… He has nothing to do with music, but just seeing a man like that, it drives you every day. He's a wise man, holding a lot of very smart things and aspects to life that I would have never thought of without his encouragement."

As evidenced on "G-PA," Barber's grandfather may never have imagined all of this success for his grandson, either, but sometimes "straight and narrow" paths lead to unexpected places. Landing a hit with the first song you write is a dream come true for most aspiring artists — but for Barber, it's just the beginning.