Baby Keem is different. That much was clear even before he collaborated with Travis Scott, before Kanye West recruited him for Donda, before Drake declared his 2019 mixtape the album of that year — oh, and before it was revealed that he really is Kendrick Lamar's cousin.

Early listeners of the Las Vegas native (born Hykeem Jamaal Carter Jr.) didn't need cosigns from four of rap's most powerful acts to know that Baby Keem could become an influential artist in his own right. Four GRAMMY nominations later, the 21-year-old rap provocateur seems poised to live up to that potential.

A mixed bag of diverse flows, disarming vocal deliveries, top-notch production, and no-way-he-just-said-that lyrics makes listening to Baby Keem a true exercise of being kept on your toes. His debut album, The Melodic Blue, is likely jarring for some, but exciting for many. Its push-pull experience of mosh-pit anthems like the Lamar-assisted "family ties," as well as moments of revelation like "scars," paint an accurate portrait of Keem as an artist — calculated, experimental and unabashedly polarizing.

His unpredictable style is clearly resonating: Not only did "family ties" earn Keem 2022 GRAMMY nominations for Best Rap Song and Best Rap Performance, but he also received a Best New Artist nod. (Additionally, his feature/co-write on Kanye West's Donda track "Praise God" scored Keem an Album Of The Year nomination.)

GRAMMY.com sat down with the rising rap star to discuss his "surreal" nominations, how producing his own music has impacted his sound, and how he hopes to influence rap's next generation.

Your debut album, The Melodic Blue, dropped Sep. 21st. Then two months later, you're nominated for four GRAMMYs. What was your reaction to the news?

Happy, surprised a little. Everything's kind of surreal when you're just in the moment, and I practice living in the moment. So I probably won't even know how exactly I felt until 15 years from [now]. You know what I mean? But just really surreal.

Two of the nominations come from "Family Ties," the track you did with your cousin, Kendrick Lamar. You two also collabed on "Range Brothers" and "Vent," as well as your work on the Black Panther soundtrack. So on a scale of 'never going to happen' to 'we could drop one tomorrow if we wanted,' how likely is a full Keem/Kendrick collab project in the future?

That's a good question. It's like it's 50-50. It could happen and it couldn't, I don't know. It just really depends on a lot of factors that I don't have control over. So, it's just what the world wants. The world wants it, then it can have it.

I'll speak for the world — the world definitely wants it. What's one message or practice from one of your early collabs that has stuck with you the most so far?

I would like to say everybody that's been on the project has been really easy to work with, especially Don [Toliver], Trav [Travis Scott], and then Brent [Faiyaz] — getting [him] on the project last minute, even though I was like, "we need you on it" like a week before it came out. He was really easy to work with, and all these guys are my friends. I'll remember that forever.

What's the collaboration that most people wouldn't think of that you would like to get done in the future?

Ah, man. Most people wouldn't think of, maybe, Frank Ocean.

You're nominated for Best New Artist, a category that a bunch of generational influencers have been nominated for: Kanye West, Frank Ocean, Drake, Lauryn Hill. What do you think a generation of artists influenced by you would sound like?

That's a crazy question. I don't know. I just want to inspire people to keep pushing the sound forward. Whether it may not be popular or whatever. Just keep doing different things to inspire each other, because that's really what it is. We all inspire each other.

I get excited when someone drops something that's really worth listening to — that excites me. Not even just for the person, for music in general. So I just hope that the next generation or the next Best New Artist can keep pushing that agenda.

What are some projects that have gotten you excited recently?

I find myself going back to a lot of old music. A lot of old Kanye and Outkast, obviously. But those are just songs — album-wise, I really go back and dig. Like I said before, Frank. Even my cousin's old albums. I think it's important to have your own individuality, but also be able to reference art from the past.

You have production credits on the Black Panther album, Jay Rock's Redemption, Schoolboy Q's Crash Talk, and of course, The Melodic Blue. How does your background as a producer factor into your work? And do you feel that's an underrated part of who you are as an artist?

For sure. It was, and then I think people found out when they realized I did, like, half of my own catalog. I feel like producer artists are like the best artists, just because you just know what you want. You see a vision. You're able to execute a vision from start to finish — unwavered.

That's probably the best thing I've ever learned, how to make beats. And it's probably one of my favorite things, for sure.

Since you are a talented producer in your own right, where do you stand as far as working with other producers?

I don't really care. It's just about the end product for me. I don't really care who's pushing the buttons, as long as we got the right chords going on.

I like to keep consistent faces around and slowly bring in new people as it may fit. But I don't just like switching the whole scene up. So the producers you see now would be with me for the long run, I'll make sure of that.

When I first heard your 2018 mixtape The Sound of Bad Habit, I thought the most interesting thing was the fact that I couldn't trace where you were from. How much do you think that the lack of an established Las Vegas sound for you to lean on contributed to the artist you are today?

I don't think it contributed anything. We live in a new era where everyone sounds like everyone. There's no typical sound. Of course you have the local underground sound of each city, which is cool. But you think of all the artists that have bigger platforms from their cities. They don't really sound like their cities. And I think that's something that's been lost over the years in terms of city influence when it comes to hip-hop.

Is that something you want to try to kind of bring back with Vegas?

It depends on what the next artists do — what the 13-year-old kid does in his bedroom right now, and who he wants to sound like. You ultimately have no control over it. You could just set the standard really and hope it formulates into something.

Your music videos have a real cinematic feel to them. On The Melodic Blue, I think it's at the end of "scapegoats," you have this female narrator. Every time I hear it, I think it's the woman from Pulp Fiction, like, Bruce Willis' girlfriend.

[Laughs.] Really? That's hard.

What's your connection to cinematography in that whole world? And how does that come into play with music for you?

That was actually my first thing that I wanted to do before I started making music. I wanted to act, and I have an eye for visuals that I really like.

Of course, my tastes have grown over the years. It's just keep moving forward, pushing the narrative. People don't expect artists to have these type of videos, so I just try to stay ahead and do that.

What's next for Baby Keem in terms of music?

Jeez. I'm just still working. Who knows until the music's done?

5 Things Spotify's 'The Big Hit Show' Podcast Has Revealed About Kendrick Lamar's 'To Pimp A Butterfly,' From A Prince Cameo To Kanye West's Influence

Editor's note: This article was updated to include the latest information about Kendrick Lamar's 2024 album release 'GNX,' and up-to-date GRAMMY wins and nominations with additional reporting by Nina Frazier.

When the world crowns you the king of a genre as competitive as rap, your presence — and lack thereof — is palpable. After a five-year hiatus, Kendrick Lamar declaratively stomped back on stage with his fifth studio album, Mr. Morale & The Big Steppers, to explain why the crown no longer fits him.

Two years later, Lamar circles back to celebrate the west on 2024's GNX, a 12-track release that revels in the root of his love for hip-hop and California culture, from the lowriders to the rappers that laid claim to the golden state.

“My baby boo, you either heal n—s or you kill n—s/ Both is true, it take some tough skin just to deal with you” Lamar raps on "gloria" featuring SZA, a track that opines on his relationship with the genre.

The Compton-born rapper (who was born Kendrick Lamar Duckworth) wasn't always championed as King Kendrick. In hip-hop, artists have to earn that moniker, and Lamar's enthroning occurred in 2013 when he delivered a now-infamous verse on Big Sean's "Control."

"I'm Makaveli's offspring, I'm the King of New York, King of the Coast; one hand I juggle 'em both," Lamar raps before name-dropping some of the top rappers of the time, from Drake to J.Cole.

Whether you've been a fan of Lamar since before his crown-snatching verse or you find yourself in need of a crash course on the 37-year-old rapper's illustrious career, GRAMMY.com answers nine questions that will paint the picture of Lamar's more than decade-long reign.

Who Discovered Kendrick Lamar?

Due to the breakthrough success of his Aftermath Entertainment debut (good kid, m.A.A.d city), most people attribute Kendrick Lamar's discovery to fellow Compton legend Dr. Dre. But seven years before Dre's label came calling, Anthony "Top Dawg" Tiffith saw potential in a 16-year-old rapper by the name of K.Dot.

Lamar's first mixtape in 2004 was enough for Tiffith's Top Dawg Entertainment (TDE) to offer the aspiring rapper a deal with the label in 2005. However, Lamar would later learn that Tiffith's impact on his life dates back to multiple encounters between his father and the TDE founder, which Lamar raps about in his 2017 track "DUCKWORTH."

How Many Albums Has Kendrick Lamar Released?

Kendrick Lamar has released six studio albums: Section.80 (2011), Good Kid, M.A.A.D. City (2012), To Pimp a Butterfly (2015) DAMN. (2017),Mr. Morale & the Big Steppers (2022), and GNX (2024). Good Kid, M.A.A.D. City, To Pimp a Butterfly and DAMN. received both Rap Album Of The Year and Album Of The Year GRAMMY nominations. 

What Is Kendrick Lamar's Most Popular Song?

Across the board, it's "HUMBLE." The 2017 track is Lamar's only solo No. 1 on the Billboard Hot 100 (he also reached No. 1 status with Taylor Swift on their remix of her 1989 hit "Bad Blood"), and as of press time, "HUMBLE." is also his most-streamed song on Spotify and YouTube.

How Many GRAMMYs Has Kendrick Lamar Won?

As of November 2024, Kendrick Lamar has won 17 GRAMMYs and has received 57 GRAMMY nominations overall, solidifying his place as one of the most nominated artists in GRAMMY history and the second-most nominated rapper of all time, behind Jay-Z. Five of Lamar's 17 GRAMMY wins are tied to DAMN., which also earned Lamar the status of becoming the first rapper ever to win a Pulitzer Prize.

His most recent wins include three awards at the 2023 GRAMMYs, which included two for his album Mr. Morale & The Big Steppers, and Best Rap Performance for "The Hillbillies" with Baby Keem. 

Does Kendrick Lamar Have Any Famous Relatives?

He has two: Rapper Baby Keem and former Los Angeles Lakers star Nick Young are both cousins of his.

Lamar appeared on three tracks — "family ties," "range brothers" and "vent" — from Keem's debut album, The Melodic Blue. Keem then returned the favor for Mr. Morale & The Big Steppers, featuring on "Savior (Interlude)" and "Savior" as well as receiving production and writing credits on "N95" and "Die Hard."

Read More: Meet The First-Time GRAMMY Nominee: Baby Keem On Inspiring Rap's Next Generation, Why "Producer Artists" Are The Best & The Likelihood Of A Kendrick Lamar Collab Album

Why Did Kendrick Lamar Wear A Crown Of Thorns?

Lamar can be seen sporting a crown of thorns on the Mr. Morale & The Big Steppers album cover. He has sported the look for multiple performances since the project's release.

Dave Free described the striking headgear as, "a godly representation of hood philosophies told from a digestible youthful lens."

Holy symbolism and the blurred line between kings and gods are themes Lamar revisits often on Mr. Morale & The Big Steppers. He uses lines like "Kendrick made you think about it, but he is not your savior" and songs like "Mirror" to reject the unforeseen, God-like expectations that came with his King of Hip-Hop status.

According to Vogue, the Tiffany & Co. designed crown features 8,000 cobblestone micro pave diamonds and took over 1,300 hours of work by four craftsmen to construct.

Why Did Kendrick Lamar Leave TDE?

After five albums, four mixtapes, one compilation project, an EP, and a GRAMMY-nominated Black Panther: The Album, Kendrick Lamar and Top Dawg Entertainment (TDE) confirmed that Mr. Morale & The Big Steppers was the Compton rapper's last project under the iconic West Coast label. 

According to Lamar, his departure was about growth as opposed to any internal troubles. "May the Most High continue to use Top Dawg as a vessel for candid creators. As I continue to pursue my life's calling," Lamar wrote on his website in August 2021. "There's beauty in completion."

TDE president Punch expressed a similar sentiment in an interview with Mic. "We watched him grow from a teenager up into an established grown man, a businessman, and one of the greatest artists of all time," he said. "So it's time to move on and try new things and venture out."

Before Lamar's official exit from TDE, he launched a new venture called pgLang — a multi-disciplinary service company for creators, co-founded with longtime collaborator Dave Free — in 2020. The young company has already collaborated with Cash App, Converse and Louis Vuitton.

Has Kendrick Lamar Ever Performed at The Super Bowl?

Yes, Kendrick Lamar performed in the halftime show for Super Bowl LVI in Los Angeles in 2022, alongside fellow rap legends Dr. Dre, Snoop Dogg and Eminem, as well as R&B icon Mary J. Blige. Anderson .Paak and 50 Cent also made special appearances during the star-studded performance. As if performing at the Super Bowl in your home city wasn't enough, the Compton rapper also got to watch his home team, the Los Angeles Rams, hoist the Lombardi trophy at the end of the night.

Three years after his first Super Bowl halftime performance, Lamar will return to headline the Super Bowl LIX halftime show on Feb. 9, 2025 — just one week after the 2025 GRAMMYs — at the Caesars Superdome in New Orleans. 

Is Kendrick Lamar On Tour?

Yes. Kendrick Lamar is currently scheduled to hit the road with SZA on the Grand National Tour beginning in May 2025. Lamar concluded The Big Steppers Tour in 2022, where he was joined by pgLang artists Baby Keem and Tanna Leone. The tour included a four-show homecoming at L.A.'s Crypto.com Arena in September 2022, followed by performances in Europe,Australia, and New Zealand through late 2022. 

Currently, there are no upcoming tour dates scheduled, but fans should check back for updates following the release of GNX.

For Baby Keem and Kendrick Lamar, The Melodic Blue was a family affair. The two cousins collaborated on three tracks from Keem's 2021 debut LP, "Range Brothers," "Vent," and "Family Ties." And in 2022, the latter helped the pair celebrate a GRAMMY victory.

In this episode of GRAMMY Rewind, turn the clock back to the night Baby Keem accepted Best Rap Performance for "Family Ties," marking the first GRAMMY win of his career.

"Wow, nothing could prepare me for this moment," Baby Keem said at the start of his speech.

He began listing praise for his "supporting system," including his family and "the women that raised me and shaped me to become the man I am."

Before heading off the stage, he acknowledged his team, who "helped shape everything we have going on behind the scenes," including Lamar. "Thank you everybody. This is a dream."

Baby Keem received four nominations in total at the 2022 GRAMMYs. He was also up for Best New Artist, Best Rap Song, and Album Of The Year as a featured artist on Kanye West's Donda.

Press play on the video above to watch Baby Keem's complete acceptance speech for Best Rap Performance at the 2022 GRAMMYs, and check back to GRAMMY.com for more new episodes of GRAMMY Rewind.

How The 2024 GRAMMYs Saw The Return Of Music Heroes & Birthed New Icons

Even after a flight and an hours-long photo shoot, Coi Leray exudes brightness and warmth as she discusses her monumental year. She carries a vibrant energy that matches her music — all of which is reminiscent of hip-hop's beginnings and bright future. 

Leray brought that vitality to "A GRAMMY to 50 Years of Hip Hop," where she held her own among genre legends with a dynamic performance of her smash hit, "Players." Exactly one month prior to the Dec. 10 event, Leray added another milestone to her booming career: her first GRAMMY nominations.

"Players" earned Leray a nod for Best Rap Performance at the 2024 GRAMMYs, where she's also nominated in the new Best Pop Dance Recording Category, for her collaboration with David Guetta and Anne-Marie, "Baby Don't Hurt Me."

"One of the biggest things and accomplishments for me as a artist is for people to know me and admire my versatility," Coi told the Recording Academy. "To be nominated for two of my voices — my melodic, my rap, my singing — it's a dream come true. I wouldn't want it no other way." 

Her versatility expands outside of her music, too. From her signature braided hairstyle to launching her own beauty and haircare products, the New Jersey-raised rapper is also building a name for herself in the fashion and beauty industries. What's more, Leray has entered the philanthropic space as well, with plans to launch her mental-health-focused Camp Courage World Foundation later this year. 

Even just a few years into her career, Leray is steadfast in leaving a multi-faceted legacy for herself — one that takes inspiration from icons like Beyoncé and J.Lo, but feels uniquely hers. And while she sees herself in every business venture, the rapper vows for one thing to remain true: she'll always be having fun. 

Ahead of the 2024 GRAMMYs, Leray sat down with GRAMMY.com to discuss what she learned in 2023 — and how her breakthrough year was the perfect setup for a long career. 

Congratulations on a wonderful year — from receiving your first GRAMMY nominations for "Players" and "Baby Don't Hurt Me" to opening up for Beyoncé at the Renaissance World Tour in Los Angeles. How would you describe 2023 for you?

This year was the icing on the cake to what my future entails. You know with "Players" being nonstop on the radio, getting nominated to all these big award shows, performing on Beyoncé's stage, and getting a written letter from Beyoncé. 

She told me that she's been watching me grow. It shows how hard I have been working. Most importantly, it shows them what to look forward to in the future. I feel like I'm one of those artists that is going to be here for a very, very long time.

As you described, "Players" has maintained a chart-topping position since its release. The single has a sweeter meaning to it because you are paying homage to the rappers, such as The Grandmaster Flash & The Furious Five, who have come before you.  The group has even publicly thanked you for re-introducing them to the younger generation. 

I wanted to ask about your decision to pay homage to them, because we exist in an era where a majority of songs have samples, but few artists go out of their way to pay respect to the pioneering artists.

I feel like it is my job to educate the youth as much as possible.

I'll be 27 in May. As I get older, I remember when I was 16, 13, 10, 18, 21. Everything that you hear now is inspired by so many great artists, such as Busta Rhymes and The Grandmaster Flash & The Furious Five; those icons in hip-hop made a huge statement. What's derived from Busta's creativity, his flows, his music videos and everything — a lot of kids have to understand the music they hear today and the videos they see are inspired by him and that's where it came from.

I remember the moment where I sat down and listened to Sade. She has one of the most beautiful tones in the music industry, and one of my biggest inspirations. When I go to the studio, I try to master my tone, my melodies, and my voice.  Sade helped me grow, and [I] realize how big she is to hip-hop, the industry, and music in general.

All the icons study music. The way in which you spoke about developing your melodies and voice speaks to that, and shows your dedication to the craft. Another icon that you have spoken of in high regard and worked with is Pharrell Williams. 

He's not only an icon in music, but fashion as well. You sat front row at his debut collection for Louis Vuittion and have become a regular attendee for other notable luxury fashion houses. Are you carving out your own path as an entertainer who has one foot in music and the other in fashion?

I have always been into fashion. I have been building my brand. To me, it's bigger than being an artist. It helps me build my brand. 

I've been building my relationship with YSL. When I landed my Fendi by Marc Jacobs campaign, I was on the frontpage of Fendi's website, alongside Kendall Jenner. I have done Fashion weeks and been dressed by amazing designers, like Jeremy Scott at Moschino, Alexander Wang, AREA, Diesel, and more.

As I continue to elevate and and my music continues to grow, "TWINNEM" ended up on the charts, the success of "Players" and to land with Pharrell, then sit front row at Louis Vuitton; it just shows how much I have been progressing. 

It's also a reminder that through all the hate and negativity that I am going through, even my personal tribulations, it's those moments that make me realize, "Yo! You are a star!" and this is happening in real life. Whether it's next week, next month, you're elevating.

The weekend where I sat front row at Louis Vuitton, I was in the studio with Pharrell. We made four records. I learned so much in my 24 hours with him. I built the most amazing relationship. Pharrell is a mastermind not only when it comes to not only fashion, but when it comes to music. 

In previous interviews, you referred to yourself as a "walking brand." As of late, you have garnered partnerships with brands such as Yves Saint Laurent, Tommy Hilfiger, Ray-Ban, and more. In your interview with Angie Martinez, you mentioned the possibility of a haircare line. I would like to hear more about the business components of your brand and how you are building an empire, adjacent to the music industry?

I have always had braids since I was a kid. When I did my first song, "Huddy," and throughout the beginning of my career, I always wore braids. I always had my baby hairs out.

It was important to me when I signed my deal to make sure that I'm good in the long run. So I sat down and thought about, what is going to help me be a better person? 

Create longevity. Create an asset. 

As much as I did my baby hairs, I ended up inventing a baby hair brush. I'm just getting my first mold. It's been a process because I want this brush to be perfect, and it's crazy because once it's complete, I want to go add something else. It's a learning process, and it feels so good to be able to financially invest into myself, grow my brand, continue to learn, have errors, make mistakes at this age and in my career.

I got my first top 10, but I never got a top five. I'm aiming bigger and everything is on God's timing. With my branding, my music and my YouTube series, "Cooking with Coi Leray," my skincare products, and my nail line products that's coming, it's all going to come in perfect timing because everything's on God's timing.

It brings me joy to hear a young woman artist, especially a Black woman, discuss their plans on building their legacy and ensuring longevity for the duration of their career. I saw this in your decision to have Trendsetter Studios, your creative agency, direct the music video for "Players." Could you walk me through the decision making process to start your agency?

I started Trendsetter Studios because I have always been into content. I've always been the creator behind everything I do. They say that I'm big on TikTok and a lot of these platforms, which I am, and I take pride in it because I'm good at what I do.

I'm great at making content. I'm great in front of the camera. I love the camera. When I signed my deal, I invested in a lot of equipment because I knew this is something. When I want to do a video, I want to be able to just grab the camera whenever I want to. Be able to create my own thing.

There's so many music videos up that Trendsetter Studios produced. I'm very grateful for my team. We're still learning. We're still growing. 

It's still in development. The goal and the key is longevity, having access and being able to build, do what you want, when you want, and how you want it.

**When you look at the projects you have worked on in 2023, such as "Self-Love" on  Spiderman: Across The Spider-Verse soundtrack and your sophomore album, Coi. What are some lessons that you've learned from those projects that you're going to apply in 2024?**

I learned to have fun. This [past] year, I kind of got wrapped up in it. It's hard to not get wrapped up in the political stuff or the numbers or the fans. I don't pay attention to the negative comments and stuff like that. But, it was at a point where I was paying attention to what someone else wanted versus myself.

I realized, in 2024, I'm only catering to what I want to do. I'm going to live in my truth. I'm going to keep growing as a young lady, as a young woman. Do what I want to do, and keep making great music, and just have fun, not get too wrapped up in the other stuff.

I want to have fun. Life is about having fun, and I'm at an age where I need to have fun. In 2024, we're having fun, and I feel like everybody's gonna feel that in my music, in my videos, in my vlogs, and whatever it is I'm doing, they're gonna feel that energy, and I'm gonna make sure of that, because that's the goal.

It seems to be a trend that icons release self-titled albums. 2023 was the 10-year anniversary of Beyoncé's self-titled album. When you look back at Coi, an album that will always be synonymous with you, where do you place that album in your legacy as an artist? 

It's gonna be here forever. It's gonna be one of those records where people are gonna go back and they're going to be like "Yo, what the hell?!"and I know that because it's such an amazing body of work. 

I write through experience, so as I go through new experiences, as I learn new things in the studio or work with more amazing creatives — creatives in all aspects, whether they're producers, engineers, songwriters, videographers, directors, creative directors, labels. As I'm working with all those people. I'm learning and every single time I just end up scoring better.

My next body of work is always my best body of work, but that doesn't mean take away the greatness from that work. It just means that I've been elevating in every single way. Coi is one of those projects where I elevated it, it has amazing music just like Trendsetter.

The more I create and the bigger I get, the more people will go back, listen, and really appreciate the body of work for what it is.  

You have not only achieved success domestically, but internationally with high placements on the Global and K-Pop charts, as well as participating in Paris and Milan fashion weeks. You have crossed over to being a well-known performer across the world. You're a girl from Jersey who has received global recognition. How does that feel for you? 

Recognition is dope. When you go over to places like Australia and Paris, they treat you like a major star. The love over there is immaculate. I get really inspired overseas. There's so many great things.

For example, Paris has so many great music video directors. Their music videos are insane. I had to go out there to really understand that.

It made me want to be the voice that when I come to America, "I'm like, I want to use more videographers so people can see how amazing they are too." It's a blessing to be able to travel.

You mentioned a desire to work with music video directors in Paris and abroad. You have already worked with international talents such as David Guetta and TOMORROW X TOGETHER. It seems you are pivoting yourself as an entertainer who uses music to bridge the gap between these cultures. 

Well, David Guetta is an incredible artist.

He is a mastermind when it comes to the studio, and I want to continue to work with David. We have an incredible relationship, and amazing chemistry in the studio. He's one of the first DJs to bring hip-hop and EDM together. That's another life experience for me that I'm going to remember forever.

You know, being a young Black queen in the music industry and being able to have so much versatility, it allows me to collaborate with so many great artists. David Guetta, he's a mastermind. That's another way to educate the young kids on David Guetta too. I know he's already a major, but they don't know the history.

Some people might not know the history, and I feel like it's important. David Guetta getting nominated with me — I'm getting nominated with my rap song and the pop electronic recording record. It's just a dream come true, I'm telling you. 

**In your music video for "Wasted" with Taylor Hill from Blue Moon, you showed a side of you that is different from your previous works. The video displayed a tender and vulnerable side of you. Can we expect to see more of that from you in 2024?** 

I can admit that I haven't done my best at showing that side. I was under my rock a little bit, but I promised to myself that in 2024 I am going to show more of my process, bring people into my world, my fans, and I think I owe it to my fans 1000%. I think that they want to know Coi Leray outside of Instagram, The Shade Room, social media, and blogs.

I want them to also understand who I am as a woman, as a person. Music is important, but relationships are important. Just as much to me, and I admire that.

Read More: Women In Hip-Hop: 7 Trailblazers Whose Behind-The-Scenes Efforts Define The Culture

Icons not only inspire us through music, but the way they invest in their community. In 2023, you organized a Thanksgiving Giveback in your hometown. What led you to start doing philanthropy efforts? I think people will always want to root for the girl who made it big and paid it forward.

That's why I started my Camp Courage World Foundation. I'm super excited to launch that at the top of 2024.

It's something I've wanted to do for a long time. I finally thought of an amazing name for it and I'm excited. We're focusing on mental health because I feel like that's something that I've dealt with my entire life, my childhood, growing up and now, and there's so many things that I do that I'm pretty sure that these girls would want to know and learn.

For example, just reading books and waking up every day, praying, finding my spirituality and sticking through it, staying consistent, going to church, even if they're not physical, online every Sunday, speaking to my pastors, my life coach, getting therapists, whatever it is that's going to make me better, that doesn't have me relate to anything that can self harm myself mentally, physically, financially, emotionally.

I'm excited for that launch because that's also going to be the next step in a big part of my career that I feel is one of the most important things. 

Having major records is cute. That's fire. Everybody wants a number one record, but with that number one record, you want to be able to give back and inspire because, at that point, what are you doing it for?

Since your debut, conversations about your body, your image, and your contributions to hip-hop have been a point of contention in the cultural zeitgeist. It seems you have decided to take control of the narrative in the media and the press. Whether it is through the development of your brands or the creation of your talent agency, do you feel as if you are on a path of reclamation? 

I'm taking control of it. I should be able to tell it. It's my life.  

I was sitting down talking to my people. I had told them. I said, "Yo. 2024. The future is so bright that the only thing that can stop me is me."

A lot of people don't know what I go through outside of this stuff. I go through a lot, you know what I mean? But going through what I went through, it taught me a lot about myself. 

I realized this year was all about self-awareness, and it prepped me for 2024. Like I said, I'm the only one that can get in my way. 

It's about just staying focused, staying level-headed, staying consistent. And staying prayed up. 

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Coco Jones is feeling more inspired than ever following a year of exciting surprises and breakthroughs. In 2023, the 25-year-old budding star celebrated her first Billboard Hot 100 entry thanks to her platinum-selling "ICU" single, embarked on her first headlining tour, and earned her first GRAMMY nominations.

"Being a GRAMMY-nominated artist changes everything. It's such a different creative mindset when the world says, 'You're good, we like what you do,'" Jones tells GRAMMY.com. "It's like a gold star. It makes you want to work harder, it makes you wanna continue to impress, and it makes you impressed with yourself, too."

Jones is nominated across five categories at the 2024 GRAMMYs: Her 2022 EP What I Didn't Tell You is up for Best R&B Album and its "ICU" will compete for Best R&B Performance and Best R&B Song. Her feature on Babyface's "Simple" has received a nod for Best Traditional R&B Performance. Jones is also up for the coveted golden gramophone for Best New Artist.

In recent years, her vocal prowess has received praise from SZA, Janet Jackson, and Beyoncé, but anyone who's even remotely familiar with Jones' story knows that her newfound success is anything but overnight. Jones first found success at age 14, when she starred in the 2012 Disney movie musical Let It Shine. The Tennessee native faced colorism early on, which she addressed in a 2020 YouTube video that went viral.

"I always wanted that representation that my dreams were possible growing up," she shares. "I definitely was not based in reality of what the entertainment industry is. It's tough and it's challenging and sometimes it isn't fair and that is not what I was prepared for as a kid."

During the pandemic, Jones secured a spot in "Bel-Air" (Peacock's reimagining of "The Fresh Prince of Bel-Air") as the spoiled yet beloved Hilary Banks, but she never let go of her love of  music. Following her 2014 departure from Hollywood Records, Jones released music independently, including the ominous "Hollyweird" and "Depressed"; when Def Jam approached her in the summer of 2021, she was ready for her close-up.

Fast forward to present, and Jones is gearing up for one of the most pivotal nights of her blossoming career. But perhaps the most precious thing she's collected along the way is self-assurance. "I'm learning that I have to believe in my creative choices and that I shouldn't second guess what I feel because it does well," she says with a laugh.

Of her recent success, Jones says the back-to-back accolades shocked her, but like a true artist, she's already thinking ahead and manifesting an exciting first for 2024: "I want my debut album to hit No. 1 on the Billboard 200 chart."

Ahead of the 2024 GRAMMYs, Jones discusses the power of representation for dark-skinned Black women, why her mother is her biggest inspiration, and how joining forces with Babyface created momentum in her career.

This interview has been condensed and edited for clarity.

After finding out that you received five GRAMMY nominations, you posted an Instagram video showing you and your mother reveling in the excitement of it all. Tell me more about that moment and your mother's role in this journey.

I'm one of four children and my mom owned multiple businesses, but she made us all feel loved and supported while also being a boss. Watching her navigate the entertainment industry — which she had no prior experience with — was very inspiring. She took every challenge head-on and still managed to make time with all of her kids. 

She's always been a visionary, so I think for her, it's like, This is exactly what we worked for. The end goal is to be award-winning, to be show-stopping, to be classic, to be timeless. That's what she saw for me even when I was a little girl on stage singing Aretha Franklin.

There were times when it was hard for me to see what she saw in me, especially when you're dealing with the rejection that is the music industry. But she always knows the right thing to say to keep me going and to keep my faith. So, when it wasn't like how it is now, she was the entire team. She did anything she could to help me progress.

You retweeted a meet-and-greet with a fan, who donned your merch from 2018, which seemed to take you by surprise. It seems like your 2023 breakthrough was a win for not just yourself, but for those early supporters as well.

I would definitely say it's a win for my fans and my supporters, but also for young Black women who look like me and have big dreams and just want to see what they are dreaming about is possible. I know that I inspire so many young Black women — they tell me almost every day that seeing me win helps them believe in themselves winning.

My goal is to continue to break those barriers down for young Black women so that it's not such a surprise when we succeed.

In a 2022 interview, you said you wanted to experience the highs of being an entertainer and being on stage "even if it meant a lot of lows." Many creatives feel that way. Do you have any advice for struggling artists who feel like no one's paying attention?

You can make it this thing where you feel like you're running out of time, or you can make it feel like you're adjusting to time. Time is whatever you decide it is.

There were so many obstacles I didn't understand, but hindsight is 20/20. I needed the lessons that I learned, I needed the self-reliance, I needed the optimism and the faith. So, I think it was all very growing but still tough not knowing what was going to happen, not knowing if I was going to have that life-changing job, that life-changing song. 

I'm just grateful to God for protecting me through all the confusion and for not giving up. I had enough support around me and enough doors to open even though they felt far and few between to keep me sustained and pursuing this dream, even though I was pursuing it without any guarantees.

What I Didn't Tell You isn't the first EP you released, but it's the one that made you a first-time GRAMMY nominee. What was different this time around?

I was very supported; when Def Jam approached me, they seemed so understanding of my vision that I couldn't help but feel like we were already a team. They helped me put the pieces together. Before this, I was just on my own or it was me and my mom, so I felt more supported with this EP release. My label understands me and what I want to be, and there's no pushback against who I am and what I can naturally do. It's all about enhancing. 

As part of R&B's new class, what do you want to bring to the genre?

More uptempo! I want to be able to sing my heart out but make a bop that you wanna dance to. I love how Whitney Houston would do that with some of her songs like "I'm Your Baby Tonight" and "How Will I Know."

Your breakthrough single, "ICU," is up for Best R&B Song, but what lesser-known song off What I Didn't Tell You (Deluxe) would you nominate in the same category if you could?

"Fallin'" because it's a sensual song, and I feel like it sits in a really cool, pretty place in my voice. It also tells a good story of the chaos that my life is while also starting to fall for somebody.

In 2022, you joined forces with R&B legend Babyface for his collaborative Girls Night Out project. Your "Simple" duet with him is nominated for Best Traditional R&B Performance. Do you think collaborating with Babyface acted as a precursor for the incredible year you had?

When I learned Babyface wanted me on his album, I was beside myself. He was really one of the first legends to give me that stamp of approval. I definitely think the recognition I got from him was like a turning point in what was next for my life. The world started to notice around that time. 

When I interviewed Babyface soon after the release of Girls Night Out, he talked about doing his homework to better understand the differences in today's R&B. That was surprising to hear, because he's clearly an expert at writing hit songs but not above learning from others. What did you learn from his mentorship?

I just learned that you can be a legend and you can still be open to ideas, open to new talents, and open to suggestions. Just stay open to what’s new, who's new, and why they're doing well, and that's what will keep you legendary. 

I'm a big fan of studying music, so I will continue to be a student. Creating music and studying music are two different things to me. I study it and then I feel creative, so I think it's about separating them because sometimes if you're creating while studying, you just end up repeating exactly what somebody's doing and that doesn't feel authentic. It's more about getting inspired and then creating.

My love for music and being a creative is what keeps me going because it's not always fun, it's not always easy. Sometimes it's about business, sometimes it's about pushing past your exhaustion. I don't think I would do that, not for this long, if I didn't love the payoff of being a creative. 

How will you celebrate if you win a GRAMMY?

I haven't thought about how I'm gonna celebrate. I think my favorite type of celebrations are intimate. They're with people who are in the mud with me — my family, my team. I would probably just want to have a great dinner and think about how far we've come and what's next.

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